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Technology Stocks : COMS & the Ghost of USRX w/ other STUFF
COMS 0.001600.0%Nov 26 9:30 AM EST
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To: David Lawrence who wrote (15961)6/10/1998 10:27:00 AM
From: Moonray   of 22053
 
Videoconferencing to Turn Online Window-Shoppers into Buyers
ActivMedia - June 5, 1998

VIDEOCONFERENCE AND VIDEO-MAIL CAPABILITIES WILL GIVE
ONLINE SHOPPING A POWERFUL BOOST, according to ActivMedia's latest
report "The Evolving Online Consumer."

Based on quantitative study of more than 5,800 online consumers, the
report clearly shows that virtually all product categories, even
commodities, will build broader markets when consumers can confer with
an on-screen sales representative willing to answer specific questions,
direct attention to interesting product features, and guide consumers
through the buying process.

Some professions are more likely to shop online than others. Experience
online also impacts 'Net users' shopping proclivities. Offering a
delivery service may provide Macy's, Penney's, Sears, and others with
a means differentiating themselves from the Wal-Marts and Kmarts of
the future, much as they do today offline. The availability of
professional online shopping support will greatly humanize online
retailing but is less likely to provide sufficient encouragement to
those most reluctant to use the technology: seniors and "computerphobes."

activmedia.com

BRING IT ON, 3COM won't mind selling more equipment.

o~~~ O
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