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Technology Stocks : RFID, NFC and QR code Technologies

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From: Glenn Petersen	10/3/2012 9:21:15 AM
	of 1712

Target bets on QR codes, exclusive toys this holiday By Jessica Wohl Wed Oct 3, 2012 12:17am EDT (Reuters) - Target Corp hopes that letting shoppers scan, buy and ship a selection of toys while shopping in its stores and having hundreds of exclusive toys will help drive sales this holiday season, one of its executives told Reuters. Starting October 14, Target will feature 20 toys at the front of its aisles promoted with signs featuring QR codes. Shoppers with smart phones can scan the codes, those squares with dark boxes and lines, to buy any of those items and have them shipped free. "Providing this convenience for mom is about ensuring that she's able to shop the way that she wants to," said Stephanie Lucy, Target's vice president of toys and the mother of two who knows about not wanting to ruin the surprise of the holidays. Giving shoppers this new way to buy merchandise could help differentiate Target from its rivals including: Toys R Us, Wal-Mart Stores Inc and Amazon.com Inc. The holiday season accounts for the bulk of toy sales at Target and other U.S. chains. Last year, Target's toy sales were hurt by Walmart's layaway push before Thanksgiving. Unlike some other major toy sellers, Target does not offer layaway, which gives shoppers the ability to put goods on hold and pay over time. <snip> reuters.com

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