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YesRx.com Becomes the First Major Online Pharmacy to Tap Into the SpanishSpeaking Marketplace as It Debuts Its Spanish Language Site, ``YesRx EnEspanol'
Tue Apr 18 09:45:00 EDT 2000
LOS ANGELES, Apr 18, 2000 (BUSINESS WIRE) -- YesRx.com, a wholly owned
subsidiary of Kaire Holdings Inc. (OTCBB:KAHI), an emerging developer of pure
play Internet initiatives, announced that it has become the first major online
pharmacy to reach out to the vast and growing U.S. Hispanic market by launching
YesRx en Espanol.
KAIRE Chairman and Chief Executive Officer Steven R. Westlund stated, "The
Spanish speaking community in the United States is the single fastest growing
consumer population. We wanted to be the first major online pharmacy to reach
out to this community. The launch of YesRx en Espanol is a further example of
YesRx's commitment to practical leadership in the online pharmacy space as YesRx
en Espanol expands the reach of the YesRx Network by offering tremendous
prescription and non-prescription values, world class fulfillment and the
friendliest and most helpful customer service representatives on any planet.
"Keep in mind -- YesRx En Espanol is not a watered down version of the English
site. It offers all of the functionality and services of the English site,
including state-of-the-art patient coded prescriptions and specialized delivery
services. We have also expanded our customer service hours, hired and trained
Spanish speaking customer service representatives, and most importantly, we have
designed marketing programs to reach out to Spanish speaking communities around
the country. The first of our specialized programs will be initiated in about 10
days."
ABOUT YESRX.COM
YesRx is a wholly owned subsidiary of Kaire Holdings Inc. YesRx was first
launched in November of 1999, with the intent of becoming a leading online
provider of prescription and non-prescription products and health-related
content and services for targeted niche communities.
Some of these communities include: seniors, geriatrics, diabetics, persons
living with HIV, the physically and developmentally disabled and persons
suffering from mental illnesses.
YesRx believes that the needs of each one of these communities are unique. It is
the goal of YesRx to creatively and passionately work towards making a
difference in its customers' lives by providing them with the highest quality
products, world-class service, current content, and a healthy dose of
personality.
ABOUT KAIRE HOLDINGS INC.
KAIRE is an emerging developer of pure play Internet initiatives. KAIRE launched
YesRx.com, its first e-commerce Internet business on November 15, 1999.
YesRx is an Internet-based pharmacy and e-store providing prescription
medications, health, beauty and wellness products along with proprietary content
and health-related services on the World Wide Web.
Kaire is currently developing its second e-commerce venture, NETFAME.COM.
NETFAME is an online business-to-business portal for entertainment industry
professionals.
KAIRE believes strongly in the future of the Internet and is committed to
developing innovative companies that offer effective Internet-based solutions
for the New Economy.
This news release contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995 (the "Act"). In particular,
when used in the preceding discussion, the words "plan," "confident that,"
"believe," "expect," "intend to" and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to risks and uncertainties, and actual results could differ
materially from those expressed in any forward-looking statements. Such risks
and uncertainties include, but are not limited to, market conditions,
competitive factors, the ability to successfully complete additional financings
and other risks.
Distributed via COMTEX.
Copyright (C) 2000 Business Wire. All rights reserved.
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