in the wires...ALTAVISTA LAUNCHES WORLD-WIDE AFFILIATE NETWORK ALTAVISTA PREMIER
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amein
ALTAVISTA LAUNCHES WORLD-WIDE AFFILIATE NETWORK ALTAVISTA PREMIER
RELATED SYMBOLS: (CMGI)
PALO ALTO, Calif., Feb 1, 2000 /PRNewswire via COMTEX/ -- AltaVista
Company, the premier new media and commerce network at
www.altavista.com, and a majority-owned operating company of CMGI, Inc.
(Nasdaq: CMGI), today launched the AltaVista Affiliate Network to
deliver AltaVista's industry-leading search technologies to worldwide
Web sites. The new program represents the first time AltaVista has
extended its industry-leading Web search and other premier services to
homegrown Web sites and portals. The program will help Web sites to
generate revenue, improve content offerings and better understand site
traffic in today's competitive Internet space. For registration
information, visit: doc.altavista.com.
"The AltaVista Affiliate Network is leading the expansion of our
distinctive services throughout the Web, at a global scale," said Rod
Schrock, president and CEO of AltaVista Company. "This program will
effectively open source AltaVista Search and translation services
thereby extending our brand to the Internet community."
Participants in the program will have access to multiple search boxes
for each distinct service that fit the look and feel of their existing
Web site, featuring the best of AltaVista's premier Web services
including:
-- Search: AltaVista's 250 million unique pages cover 90% of all World
Wide Web sites, and can be searched in 25 different languages for fast,
relevant results
-- Language translation: Translate entire Web sites or regular blocks of
text in six different languages with Babel Fish, one of the Web's best
free translation services
-- Multimedia search: Search for specific multimedia file types such as
MP3 and receive relevant, instant results from AltaVista's index of
over 25 million audio, video and image files
-- News search: Explore and access breaking information along specific
content categories from the AltaVista Live! network of real-time news
and information services
-- Discussion group search: Search for topics of interest within tens of
thousands of news groups and message boards from around the world
-- Stock quotes: Get free stock quotes or look up ticker symbols,
research data, dividend information and analyst opinions, all in one
place
"The AltaVista Affiliate Network gives Webmasters the opportunity to
incorporate a variety of AltaVista's leading search and translation
tools to add targeted, relevant features for their users to enjoy,"
said Charles Rashall, vice president of marketing, AltaVista Company.
"The Affiliate Network is a free, easy way for Web sites big and small
to generate additional revenue, learn more about their traffic and
associate themselves with AltaVista, one of the leading Internet
brands."
Revenue and Reporting Benefits for Members of the Affiliate Network Web
sites, from personal Web pages to leading e-commerce sites, which take
advantage of the AltaVista Affiliate Network will also receive three
cents per click-through when their users access AltaVista branded
services through the affiliate program. Of special interest to smaller
Web sites will be AltaVista's free site traffic reports containing
valuable information about click through rates and gross impressions.
AltaVista is working with BeFree, Inc. to provide reporting and
back-end services for the Affiliate Network.
About AltaVista Company AltaVista Company is the premier media and
commerce network offering Internet users up-to-the-minute news, live
video, content, search and shopping resources. The company integrates
unique technology, products and services to deliver relevant results
faster for both individuals and businesses. AltaVista is building on
its heritage of technology and innovative leadership, offering
informative services including AltaVista Search, AltaVista Live!,
AltaVista Shopping.com, and AltaVista Free Internet Access combined
with the microportal. AltaVista is a majority-owned operating company
of CMGI, Inc., Andover, Mass. AltaVista is headquartered in Palo Alto,
Calif.
About CMGI With more than 60 companies, CMGI, Inc. represents the
largest, most diverse network of Internet companies in the world. This
network includes both CMGI operating companies and a growing number of
synergistic investments through its venture capital affiliate,
@Ventures. CMGI leverages the technologies, content and market reach of
its extended family of companies to foster rapid growth and industry
leadership across its network, and the larger Internet Economy. Compaq,
Intel, Microsoft, Pacific Century CyberWorks and Sumitomo hold minority
positions in CMGI.
AltaVista is registered with the U.S. Patent and Trademark Office.
Shopping.com, Smart is Beautiful and AltaVista Free Access are
trademarks of AltaVista Company or its affiliates. Product names
mentioned herein may be trademarks and/or registered trademarks of
their respective companies.
This release contains forward-looking statements based on current
expectations or beliefs, as well as a number of assumptions about
future events, and these statements are subject to important factors
and uncertainties that could cause actual results to differ materially
from those described in the forward-looking statements. The
forward-looking statements in this release address a variety of
subjects including, for example, the expected benefits resulting from
the AltaVista Affiliate Network. The following factors, among others,
could cause actual results to differ materially from those described in
these forward-looking statements: the risk that AltaVista's technology
and products will not successfully combine with those of members of the
AltaVista Affiliate Network, risks related to the business of
AltaVista; and increased competition and technological changes in the
industries in which AltaVista competes. For a detailed discussion of
these and other cautionary statements, please refer to CMGI's filings
with the Securities and Exchange Commission, including CMGI's Annual
Report on Form 10-K for the most recently ended fiscal year.
SOURCE AltaVista Company
(C) 2000 PR Newswire. All rights reserved.
prnewswire.com
-0-
CONTACT: Jim Shissler of AltaVista Company, 650-617-3463, or
jim.shissler@av.com
WEB PAGE: altavista.com
GEOGRAPHY: California
Massachusetts
INDUSTRY CODE: CPR
MLM
SUBJECT CODE: PDT
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