I thought this was particularly insightful. Don't tell the droids.
This kind of dilemma seems lost on the AMD folks, who can't seem to detect a marketing advantage when they have one.
March 19, 2002
The New AMD Chip-Numbering Scheme
By John C. Dvorak
So how is the new AMD chip-numbering scheme doing? The company has rolled out a 2002 version of the once-abandoned P rating—but in a new guise. Although AMD began the megahertz war, the company apparently doesn't want to continue it and now uses these new numbers, which are equivalent to Intel's. Once again, the focus is on Intel, something AMD can't seem to avoid.
Although AMD is currently making market-share inroads, I've always wondered about its strategies, because the company eventually pits the wrong processors against one another. Right now, AMD has more market share, because when you pit an AMD chip against an Intel chip of the same clock speed, the AMD chip wins, hands down. But if you pitted an AMD chip with a faux clock speed or a higher model number against a similar Intel chip, the two would tie. This kind of dilemma seems lost on the AMD folks, who can't seem to detect a marketing advantage when they have one.
pcmag.com |
