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Technology Stocks : MRV Communications (MRVC) opinions?
MRVC 9.975-0.1%Aug 15 5:00 PM EST

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To: Mani1 who wrote (16298)10/15/1999 8:34:00 AM
From: signist   of 42804
 
(BSNS WIRE) Top Distributors Back E-Commerce Trading Hub
Top Distributors Back E-Commerce Trading Hub


Business Editors

CHATSWORTH, Calif.--(BUSINESS WIRE)--Oct. 15, 1999--Hyperchannel
Ltd., the leading e-commerce enabler, Friday announced that Computer
2000 and Computacenter Distribution (CCD) are the latest recruits to
sign up for the opportunity to expand their sales opportunities.
Now part of Hyporium(TM) -- a revolutionary online trading hub
that allows buyers, resellers, distributors and manufacturers to trade
online -- these big guns join several other key distributors,
including Logitek, InterQuad, West Coast and Unipalm.
Developed by Hyperchannel, Hyporium(TM) is a two-tier system
which allows resellers to have a Web store created and up and running,
using real time catalogues, within forty-five minutes. The second tier
allows distributors to provide electronic catalogues which include
real-time product, pricing and credit information. These individual
catalogues form the trading hub. End-users can log on and make their
order with the benefit of greater choice with real time prices and
stock levels.
Mike Jones, general manager of CCD said: "Hyporium(TM) is an
excellent complementary service to our own, reseller-based Web site.
It takes it one step further by allowing the reseller easily to
develop their own sites with the maintenance handled by ourselves and
the manufacturers. It takes us one step closer to a true virtual
warehousing model for the channel."
Graeme Watt, MD, of Computer 2000 said: "We are delighted to be
getting involved with the piloting of Hyporium(TM). There is much
excitement around the e-commerce area and Computer 2000 will embrace
all valid tools for translating the hype into real business using a
two-pronged attack -- our own technology and selected third party
offerings.
"Our In-Touch 2000 online ordering system is already established
as the industry's leading e-commerce tool for resellers and our
alliance with Hyperchannel will complement our efforts in this area
perfectly."
Unipalm Managing Director Mark Norman, said: "Hyperchannel's
trading hub, distributors back e-commerce trading hub Hyporium(TM),
allows us to provide our reseller customers with a true e-commerce
transaction system whilst meeting their broader procurement
requirements. We look forward to an exciting relationship."
Bernie Wheaton, managing director of Logitek Ltd., described the
importance of signing up to Hyporium(TM) as "probably one of the
biggest decisions we have made as a company, and definitely the most
revolutionary."
He added: "E-commerce has become real commerce now and we simply
cannot afford to be perceived as not being at the cutting edge in our
approach."
Ed Arnett, managing director of InterQuad Distribution, said
Hyporium(TM) had woken distributors up to the potential of the Web.
"This industry is moving so fast there is a real fear of being left
behind. Hyporium(TM) has allowed us to be part of the e-commerce
revolution and reap the benefits of on-line trading with the minimum
cost and risk, but with all the added benefits."
Nick Kandola, managing director of Hyperchannel Ltd., said: "We
are very excited about our relationship with these major distributors
who have all joined up to Hyporium(TM). We are working together to
provide a true business-to-business e-commerce solution."
Hyporium(TM) is the brainchild of Hyperchannel Ltd., which
specializes in creating dynamic channels for new and emerging
Internet-based technologies, and is an affiliated company of MRV
Communications Inc.

About MRV Communications Inc.

MRV Communications Inc. is a world class leader in optical
access. Its products integrate fiber-optic transmission, switching,
routing and remote access to enhance the performance of enterprise and
carriers' networks. MRV's fiber-optic transmission components send
Broadband Internet, voice, cable, and cellular telephony to carriers
and access networks.
Through its NBase-Xyplex brand, the company provides network
enhancement solutions that accelerate the deployment and improve the
performance of complex data networks. For more information, visit MRV
at www.mrv.com.

Note to Editors: MRV and its logos are registered trademarks of
MRV Communications Inc. All other names may be trademarks, service
marks or registered trademarks of their respective vendors.

--30--jap/la* kr/la

CONTACT: MRV Communications Inc.
Diana Hayden, 818/886-6782 (Investor Relations)

KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: E-COMMERCE NETWORKING
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