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Technology Stocks : Apple Inc.
AAPL 283.32+1.6%3:59 PM EST

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From: Moonray12/16/2013 7:19:39 AM
   of 213173
 
Analyst: Apple’s iPhone Will Dominate U.S. Market by 2017

A renowned mobile industry analyst has predicted that Apple’s ( NASDAQ:AAPL) iPhone will account
for over two-thirds of the entire U.S. smartphone market by 2017. Asymco analyst Horace Dediu based
his conclusion on a predictive growth model that compared the pattern of growth for Apple’s iPhone to
the growth of the overall U.S. smartphone market. Dediu previously worked as an industry analyst and
business development manager at Finnish smartphone maker Nokia ( NYSE:NOK) before founding
Asymco, and he is often consulted by various news media as an expert on Apple.

As noted by Dediu, the iPhone’s pattern of growth is remarkably similar to the pattern of growth

for the overall U.S. smartphone market. The analyst believes this is because, “consumers are
absorbing the product in similar way to how they are absorbing the technology.” Other smartphone
vendors tend to demonstrate faster or slower rates of growth because, “they are not communicating
value with the consumer but with manufacturers or distributors of the product.”

According to Dediu’s growth model, the U.S. smartphone market will reach saturation, or 90 percent

penetration, by 2017. If Apple’s iPhone market share continues to grow at a similar rate to what has
been seen so far, 68 percent of U.S. smartphone users will own an iPhone by February 2017. As
noted by Dediu, this would be equivalent to approximately 180 million iPhone owners out of a
smartphone market population of around 226 million.

According to the latest U.S. smartphone market data from comScore, about 149.2 million people in

the U.S. owned smartphones during the three-month period that ended in October. As noted by
comScore, that number represents about 62.5 percent mobile market penetration.

More at: wallstcheatsheet.com

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