(COMTEX) B: Hyporium Helps 37 Resellers Tap Into GBP 350bn of Europea
B: Hyporium Helps 37 Resellers Tap Into GBP 350bn of European IT Trade
CHATSWORTH, Calif., Oct 15, 1999 (BUSINESS WIRE) -- Leading resellers
including Business Systems Group (BSG), Integrated Network Solutions
(INS) and CAE Office Systems are set to gain a foothold in Europe's
massive IT market after joining Hyporium(TM), Hyperchannel's
revolutionary European Internet trading hub.
Hyporium(TM) is the first of its kind to facilitate real-time trading
between end users and resellers, distributors and manufacturers.
Buying IT through Hyporium(TM) will not only cut out the estimated 33
telephone calls it takes to make a purchase by traditional methods, but
also bring the cost of the average business-to-business transaction
down from GBP 50 to GBP 5.
Other resellers who intend to secure a piece of the estimated GBP 350bn
of IT trade in Europe by 2002 include Bridon, City Cable, Internet
Solutions, Eastcote Computers Ltd, Lawtech Ltd, Microsystems Ltd,
Westwood Associates and many more.
Paul Buckingham, MD of BSG, said: "We have been considering the Web and
how best we could utilize the obvious advantages it offers. Using the
Hyporium(TM) Trading Hub has allowed us to build our e-commerce store
quickly and cheaply while avoiding many of the usual ongoing
maintenance commitments.
"Our decision to sign on to the Hyporium(TM) site was simple -- it
offered us a new broad customer base, a better service to existing
customers, a lower cost of sales and broader product range, and of
course, the important increase in profitability."
Nick Kandola, Managing Director, Hyperchannel Ltd, said: "Hyporium(TM)
has offered BSG a quick, cost-effective route to getting on the Web, in
what is essentially a 'no risk' environment. Our vision was to create
an environment which brought together in one digital process the
essential elements of channel trade. Hyporium(TM), and our trading
partners, represent exactly this."
Now part of Hyporium(TM), a revolutionary online trading hub that
allows buyers, resellers, distributors and manufacturers to trade
online, these big guns join several other key distributors, including
Logitek, InterQuad, West Coast and Unipalm.
Hyporium(TM) is the brainchild of Hyperchannel Ltd, which specializes
in creating dynamic channels for new and emerging Internet-based
technologies, and is an affiliated company of MRV Communications Inc.
About MRV Communications Inc.
MRV Communications Inc. is a world-class leader in optical access.
Its products integrate fiber-optic transmission, switching, routing and
remote access to enhance the performance of enterprise and carriers'
networks. MRV's fiber-optic transmission components send Broadband
Internet, voice, cable and cellular telephony to carriers and access
networks.
Through its NBase-Xyplex brand, the company provides network
enhancement solutions that accelerate the deployment and improve the
performance of complex data networks. For more information, visit MRV
at www.mrv.com.
Note to Editors: MRV and its logos are registered trademarks of MRV
Communications Inc. All other names may be trademarks, service marks or
registered trademarks of their respective vendors.
Copyright (C) 1999 Business Wire. All rights reserved.
Distributed via COMTEX.
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CONTACT: MRV Communications Inc.
Diana Hayden, 818/886-6782 (Investor Relations)
WEB PAGE: businesswire.com
GEOGRAPHY: CALIFORNIA INTERNATIONAL EUROPE
INDUSTRY CODE: E-COMMERCE
NETWORKING
TELECOMMUNICATIONS
SOFTWARE
HARDWARE
INTERNET
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