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Technology Stocks : Apple Inc.

AAPL 279.64

-1.6%

1:41 PM EST

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From: Moonray	12/16/2013 1:46:10 PM
	of 213173

Apple's iPad Average Selling Price Could Increase 5% To 12% From Last Year One of the variables when projecting Apple AAPL +0.71%’s revenue is the Average Selling Price or ASP for each of its main product lines: iPhones, iPads, iPods and Macs. Within the iPad product line there are different types (iPad 2, iPad 4, iPad Air, original mini and Retina mini), different memory sizes and connectivity (Wi-Fi only or with Cellular) that have been on sale last year or this year. I have developed an analysis of last year’s iPads and its ASP and calculate that it could be 5% to 12% higher this year. (Note that my family and I own Apple shares). I have developed a Google GOOG +1.25% Doc spreadsheet with assumptions on the percentage break down of the various iPad models, memory sizes and connectivity that is available via this link. I am certain that the exact percentages are incorrect but I do believe the analysis is a worthwhile exercise to provide what the iPad’s ASP could be for the December 2013 quarter. What were the various models that generated a $467 ASP a year ago? More at: forbes.com o~~~ O

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