Got a call from Scarborough today, checking to see how we use coupons (if we do) and how we find them (in what print media)...Actually they called last week, and I was busy told them to call back this week....Same nice gal did....Told her I normally don't answer phone surveys....but this time I did.
They used the NYT, the ST, and many in state papers....Didn't use the WaPo....Wondered if we took daily, Sat, and/or Sunday papers, and which ones did we read, even if we didn't buy them...
Also asked for favorite radio stations (and later TV stations) and times I listened to the radio and TV. At the end, she wanted to know approximate income using every $50k as an increment...I declined....told her that she had my zip, and that would tell them what they wanted to know.
It is interesting to me that the advertisers are hammering the print media because their circulation is down, and they are trying to figure out how to reach us.
I told the gal several times, that the papers were cutting 50% of their market out, because they are so liberal and no counterpoint, that we could no longer stand to have most of the papers in the driveway, let alone in the house. |
