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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: Sean Rieber who wrote (1639)	2/1/1999 2:27:00 PM
From: REH	of 2489

CBS MarketWatch:Perfumania launches online store Rival to peddle Miss Piggy signature fragrance By Steve Gelsi, CBS MarketWatch Last Update: 11:50 AM ET Feb 1, 1999 Internet Daily NEW YORK, Feb 1 (Reuters) - Investors turned up their noses Monday at Perfumania and America Online as the companies debuted rival, online perfumes. Perfumania (PRFM) dipped after it said its offering brand name and designer fragrances via the Internet. Shares fell 3 1/8 to 8 on Monday morning. Meanwhile, America Online (AOL) slipped 1 3/16 to 174 9/16 as it rolled out plans to offer Miss Piggy's new signature fragrance "Moi" via the Fragrance Counter, an online retailer of designer cosmetics. By visiting the Fragrance Counter on AOL, Miss Piggy fans can purchase Moi and get fragrance advice from the porcine beauty. The Miami, Fla.-based Perfumania said in early January it planned to go online for the Valentine's Day shopping season. The company will cross-promote its Web site at its 290 discount retail stores.

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