James, please understand that I am only interested in AOL from the perspective of a long investor in USRX. I really have no opinion on AOL share price. I only care about the long-livedness of AOL in so far as they will be buying more USR Total Control Hubs as they expand. I don't care if they spend all their revenue for the next 5 years on USR hubs, so long as they keep surviving to spend more money on USR products.
James, you really should try to summarize your opinions though, for the sake of your fellow AOL followers. When I am done with making a post, I read it through and cut out everything that is unnecessary, because usually I have some core point that I wish to contribute. With your post that I am responding to, it was simply too long to read; Therefore if there were some good points in it, they were lost to me, because I couldn't take the time to sort through everything.
Re >As much as I'v taken A OFFLINE to task about their sorry and misleading accounting procedures..I didn't catch that $ 42,309,000 in "goodwill" being listed as an asset ! I like to see them try to sell it !<
Really Jim, I don't even follow AOL, yet that was splattered all over the WSJ and IBD. There were many analysis of it, and the reason it came up was that they did indeed finally expense that "goodwill", or marketing expenses. BTW, it's not so far-fetched as you would think to list it as goodwill, which is why it is legal to do so. AOL has proved once again that it takes a tremendous amount of money in order to achieve "name recognition" with the average consumer. AOL has made big strides in this "name recognition" game, and it does add value to a company.
re>..we also have to take that so called "goodwill" out of the assert column to get a more accurate picture..
Umm.. Jim... That's why the book value decreased so much, because they did indeed remove that "goodwill" from their balance sheet already. All the news articles said that from now on, AOL will be expensing all marketing costs.
Good luck
Dwight |
