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Technology Stocks : OnSale Inc.

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To: James H. Irwin who wrote (1651)11/17/1998 8:26:00 PM
From: Jim Duffett   of 4903
 
Onsale FAQ 2 of 2

QUESTION: Are the number of bids at Onsale auctions increasing?
ANSWER: Yes! See the data below ...

Date | # Bids | # Bids-Period | Days per period | Average Daily Bids

01/13 | 3000000 | 1000000 | 90 | 11,111.11
03/16 | 4000000 | 1000000 | 62 | 16,129.03
05/08 | 5000000 | 1000000 | 53 | 18,867.92
07/09 | 6000000 | 1000000 | 62 | 16,129.03
09/02 | 7000000 | 1000000 | 55 | 18,181.82
10/19 | 8000000 | 1000000 | 48 | 20,833.33

QUESTION: How are the bids tallied?
ANSWER: As reported by the Onsale 1998 first quarter report
onsale.com 'Bids' included initial bids and
any bid increases. Previous to the first quarter, Onsale reported initial bids
only.

QUESTION: Are the number of open auctions on Yahoo increasing?
ANSWER: Yes! See the data below ... username 'WhyCantI' has been
recording the number of open auctions on Yahoo! Number of open
auctions on Yahoo! auctions:

09/21 11894 | 10/10 27766 | 10/29 43605
09/22 12748 | 10/11 28190 | 10/30 46725
09/23 13602 | 10/12 27490 | 10/31 48813
09/24 15407 | 10/13 28058 | 11/01 49359
09/25 17148 | 10/14 28969 | 11/02 49332
09/26 18077 | 10/15 29970 | 11/03 50673
09/27 19173 | 10/16 31029 | 11/04 51510
09/28 19824 | 10/17 31654 | 11/05 53953
09/29 21055 | 10/18 31812 | 11/06 53484
09/30 22092 | 10/19 31443 | 11/07 54847
10/01 23387 | 10/20 31118 | 11/08 56173
10/02 24769 | 10/21 31696 | 11/09 55787
10/03 24740 | 10/22 32917 | 11/10 55284
10/04 24011 | 10/23 34002 | 11/11 56499
10/05 24259 | 10/24 36159 | 11/12 59183
10/06 24671 | 10/25 37329 | 11/13 61719
10/07 25431 | 10/26 38771 | 11/14 63864
10/08 26290 | 10/27 40107 | 11/15 65841
10/09 27242 | 10/28 41603 | 11/16 68031

QUESTION: How does Onsale profit from the Yahoo/Onsale
person-person auction site?
ANSWER: Onsale receives a percentage of the profits from banner
advertisements placed on the Yahoo auction site. Bidders on the Yahoo
auction site receive an email confirmation from Onsale. On every Yahoo
auction page there is a link to the Onsale web site which increases traffic to
Onsales auctions. Viewers of the Yahoo auction site will find merchandise
available for bidding which is provided by Onsale.
computers.yahoo.com

QUESTION: Why has Raymond James recently rated Onsale
ACCUMULATE while Everen Securities reiterates their STRONG BUY
for Onsale?
ANSWER: The best explanation for Everen Securities reiteration for a
STRONG BUY is given with the positive information provided in this FAQ.
Raymond James cited one reason for their downgrade. From the Raymond
James research report, "Onsale recently started selling selected
merchandise on its site at a fixed price in a format termed 'Quick-Buy'. This
is contrary to the previous mantra of the merits associated with the auction
format. It suggests that some customers are simply not interested in the
auction process." ... This is the ONLY reason for the downgrade. What
Raymond James failed to tell its investors is that the Quick Buy format
introduced in the last 15 days of the third quarter resulted in 10% of the
sales for the entire third quarter. Onsale recognized success and increased
the number of Quick-Buys during the fourth quarter. The Raymond James
report does not say anything about the VerticalNet/Onsale Industrial Site,
Onsale Japan, the Yahoo/Onsale person-person auction site, Onsale
/Cendent selling travel packages, etc., etc... The Raymond James report
concludes with "The trends we detect are not conclusive and do not
warrant a decision to sell the stock. In point of fact, even if ONSALE
conducts a significant portion of its sales through the 'Quick-Buy' format, it
is entirely possible that the format will prove to be even more profitable and
amenable to customer preferences."
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