Press Release Today...
quote.bloomberg.com
METRICOM AWARDS KIRSHENBAUM BOND & PARTNERS WEST INTEGRATED
Branding Account for Ricochet Mobile Data Services
Business Editors and High Tech Writers
SAN FRANCISCO--(BUSINESS WIRE)--Sept. 17, 1999--Metricom has awarded kirshenbaum bond & partners west (kb&p west) of San Francisco its multi-million dollar integrated communications account for Ricochet mobile data services. The win includes integrated marketing communications as well as media planning and buying responsibilities.
Metricom recently announces equity funding of $600 million and will be building out its national mobile data network, with commercial availability of 128 kbps wireless data service beginning in the middle of next year. The service offers always-on, fixed price connections to the Internet and corporate LAN's through wireless modems. "Ricochet is an extraordinary passion brand. Users can't bear to part with it and constantly evangelize it to colleagues and friends," says Nigel Carr, Managing Partner/General Manager of kb&p west. "When they've built out their network, our job will be rolling out this excitement across the country." "By partnering with kb&p west and their energetic team, we expect to jump start our brand in a major way," said John Wernke, Senior Vice President, Marketing and Sales, for Metricom. "kb&p west was chosen because of their informed passion for the brand, creative energy, and strategic mindset."Ricochet lets users replicate their in-office desktop remotely with access to applications such as email, databases, fax servers, Internet and Intranet-based information. The service is currently available in the San Francisco Bay Area, The Seattle and Washington, DC metropolitan areas, parts of New York, 12 national airports, and select corporate campuses. Metricom has plans to launch 12 markets by mid-2000, with over 40 markets coming online by the middle of 2001.
kirshenbaum bond & partners was founded in 1987 by Richard Kirshenbaum and Jon Bond. kb&p has since grown to become a communications company with more than 265 employees, offices in New York and San Francisco, billings of over $400 million and a diverse client base of both "blue-chip" and entrepreneurial clients including: Archway/Mother's Cookies, Target Stores, Olympus, Cognac Hennessy, Moet & Chandon, wine.com, Citibank, Sony Online Ventures (thestation@sony.com), PeopleSoft and IHOP Corp. This latest win will take kb&p west, which opened in August 1997, to 40 employees and $100 million in billings. |
