Toshiba Now Offers New Secure Digital Memory Cards to OEM Customers; NAND Flash-Based SD Memory Cards Deliver Genuine Mass Storage Capability Along With SDMI Compliant Security
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LAS VEGAS--(BUSINESS WIRE)--Nov. 13, 2000--Toshiba America Electronic Components, Inc. (TAEC) with its parent company Toshiba Corporation (Toshiba) today announced the availability of its technologically-advanced Secure Digital (SD) Memory Card products ranging from 8- to 64-megabyte (MB) to OEM customers.
Designed to meet the converging security, capacity, ergonomic and performance requirements of emerging audio, video, data and multimedia consumer electronics markets, the SD Memory Card is a revolutionary universal flash memory storage device. These new SD Memory Cards compliment Toshiba's already comprehensive line of memory technologies and fulfill the market demand for higher density removable storage.
Available in the first quarter of 2001, Toshiba's SD Memory Cards will provide designess of consumer electronic products with a wide selection of storage options, ranging from 8MB to 64MB densities, with higher densities coming soon. These SD Memory Cards also provide key enhancements over existing flash cards such as cryptographic security, improved protection of copyrighted data, a high data transfer rate for fast copy/download, and high storage capacity.
"Toshiba continues to have its finger on the pulse of the design world and recognizes the need for high density memory products delivered in a smaller package," said Jackie Traeumer, senior business development manager, Flash Products, at TAEC. "By making the SD Memory Card available to OEMs, Toshiba is able to offer the ultimate solution in terms of cost/performance and with security features aimed at protecting the content owners IP."
Applications for SD Memory Cards cover a wide range of products such as digital cameras, audio players to cellular phones, PDAs, car navigation systems and electronic books. Because of its small size, solid-state design and highly secure removable data, image and audio storage capabilities, the SD Memory Card is expected to become the universal storage solution of consumer electronic devices, as well as one of the key enablers of e-commerce for Internet and wireless applications.
SD Card Background
The SD Memory Card is a revolutionary universal flash memory storage device designed to meet the converging security, capacity, ergonomic and performance requirements of emerging audio, video, data and multimedia consumer electronics markets. SD Memory Card packaging includes a new high performance, nine-pin SD interface that enables data transfer rates of up to two megabytes per second and will eventually allow transfer rates of up to 10MB per second. The SD Memory Card is ergonomically designed for today and tomorrow's devices that require reduced real estate for components while demanding increased storage space. The card is 32 millimeters (mm) long, 24mm wide and 2.1 mm thick, approximately the size of a postage stamp, and weighs two grams.
The SD Memory Card specification was defined by the Secure Digital Association (SDA), which founding members include Toshiba, Matsushita (Panasonic) and Sandisk. The SD Memory Card is designed to comply with all three levels of the Secure Digital Music Industry (SDMI) security requirements. Both non-protected (category I) and copy protected (categories II and III) material can be stored on the card. The copy-protected material can be secured either by a unique card bound identification (category II) or by an active cryptography algorithm (category III), that involves challenge/response protocols against a private key.
NAND Flash Background
The SD Card is based on NAND flash memory. Toshiba is a recognized pioneer in flash technology and invented NAND flash technology in 1989. NAND flash is becoming the storage media of choice for solid state storage applications because of its high-speed programming capability, high-speed erasing, small block size and low cost. The sequential nature (serial access) of NAND-based flash memory provides notable advantages for these block-oriented data storage applications. Toshiba's NAND flash memory products are optimized for general solid state storage, image file storage and audio for applications such as solid state disk drives, digital cameras, set-top boxes and industrial storage.
Pricing and Availability
Pricing and Availability Pricing will be available mid-December.
Density Part Volume Production
Number
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8MB SD-M0800B Q1 `01
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16MB SD-M1600B Q1 `01
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32MB SD-M3201B Q1 `01
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64MB SD-M6401B Q1 `01
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About TAEC
TAEC, recognized as one of the largest suppliers of semiconductor, electronic component, and storage solutions, is the North American engineering, manufacturing, marketing, and sales arm of Japan's Toshiba Semiconductor Company and Toshiba Display Devices and Components Company. The Toshiba Semiconductor Company is one of the world's leading manufacturers and suppliers of semiconductor products including LSIs, microprocessors and controllers and advanced memory products, in addition to discrete and analog peripheral components. TAEC is also responsible for sales and marketing of other major electronic components including liquid crystal displays, color display and picture tubes, lithium-ion and other secondary batteries. For additional information, please visit TAEC's Web site at www.toshiba.com/taec.
Editors Note: Reader inquiries please publish 800/879-4963, ext. 258.
CONTACT:
Toshiba America Electronic Components Inc.
Lisa Nemec, 949/455-2293 (not for reader inquiries)
lisa.nemec@taec.toshiba.com
For reader inquiries publish 800/879-4963, ext. 258
or
Benjamin Group/BSMG Worldwide
Penny Capra, 949/260-1300
penny-capra@benjamingroup.com
KEYWORD: CALIFORNIA NEVADA
BW2258 NOV 13,2000
5:04 PACIFIC
8:04 EASTERN |
