Newbridge Networks and TekSell.com Team Up to
Create Innovative E-Auction of Mature IT
Equipment
Aggressive Strategy Creates New Channel and Revenue Source for Newbridge Networks
KANATA, Canada--(BUSINESS WIRE)--Jan. 25, 2000-- Newbridge Networks (NYSE:NN - news; TSE:NNC -
news) today announced it is working with Teksell.com, a provider of online business-to-business auctions of high-end
information technology (IT) equipment. The relationship will enable Newbridge Networks to auction its mature inventory on
TekSell.com's Web site (www.teksell.com).
''This innovative e-commerce effort provides another channel and revenue source for Newbridge -- in line with our
aggressive new business strategy,'' said Pearse Flynn, president and chief operating officer of Newbridge Networks. ''Why
should we have perfectly good equipment languishing in our warehouses, when it could be benefiting our valued customers
in their networks?''
The TekSell auction model will provide a way for Newbridge Networks to rapidly move its nine-month and older
inventory, freeing space for high-demand products. The dynamic pricing will offer key customers and channel partners the
ability to select from multi-million dollar listings on a wide range of networking equipment.
''Working with TekSell.com allows us to move rapidly into the e-commerce space and provide a new revenue source
without disrupting our existing channels,'' said Tim Ragan, vice president of eBusiness for Newbridge Networks. ''The
strategy creates an excellent opportunity for our customers and partners to purchase high-end IT equipment at very
attractive prices in a secure and trusted environment.
A significant element of TekSell's business model is its Trusted Auction Partner program. It allows companies to host
multiple sites with public or private auctions. This flexibility will enable Newbridge Networks to offer private auctions to its
key customers, and later open it up to public auctions. TekSell provides companies such as Newbridge Networks with a
private, password-protected auction site that is open to VARs, distributors and wider markets according to each
company's requirements.
About Newbridge Networks
Newbridge Networks designs, manufactures, markets and services wide area networking solutions for Internet service
providers; local, long-distance, and wireless communications companies; cable television carriers; and corporate customers
in more than 100 countries. The Company leverages its relationship with Newbridge affiliate companies and strategic
alliances with numerous other networking companies to deliver complete end-to-end solutions. Newbridge customers
include the world's 350 largest telecommunications service providers and more than 10,000 corporations, government
organizations and other institutions. Founded in 1986, the Company employs more than 6,000 people on six continents.
News and information are available at www.newbridge.com.
About Teksell.com
Headquartered in the Research Triangle Park region of North Carolina, TekSell.com provides trusted business-to-business
auctions for new, overstocked, remanufactured and previously-owned IT equipment for serious IT professionals. The
company is uniquely positioned in the Internet auction space as a marketplace for certified data, video and voice equipment
with value-added services such as a money-back guarantee, Y2K verification and secure transactions with escrow
protection. Teksell also offers private branded auctions for OEMs, distributors and resellers giving them an instant
e-channel without incurring the significant overhead of hosting and maintaining an internal auction site. For more information,
visit teksell.com.
Contact:
Newbridge Networks
Media and Industry Analysts:
Sarah Miller, 613/599-3600 ext. 4563
smiller@newbridge.com
Jim Adamson, 650/444-2757
jadamson@newbridge.com
Financial Analysts:
John Lawlor, 613/591-3600 Ext. 1013
jlawlor@newbridge.com
or
Gibbs & Soell (Teksell PR agency)
Financial Analysts:
David Chatham, 919/870-5718
dchatham@gibbs-soell.com |
