As far as I know, Apple doesn't compete with any of the options you mentioned,...Apple won't need incentives to get users to try it. If you walk into a store and you have the option of using:
A) iPayment (let's just call it that) which will bill your Apple account and earn you no rewards, or perhaps just something like minimal iTunes credits, or
B) Isis + Serve, where you can earn 20% back for a promo, or
C) Another app (many via NFC, but not all) that will allow you to charge the rewards-earning credit card of your choice where you earn up to 6% without a promo,
...which do you chose?
If you meant that options that depend upon NFC reduce the competition for those already owning an iPhone, then you make a good point, but of course the other options then become a factor in the consumer's next phone purchase decision. Also, iPhone penetration then becomes a crtical issue, if they're relying on their base to support the payment's system's adoption in retail establishments.
You keep talking about the Atrix as if anyone remembers it. It didn't sell more than a handful of units. I doubt anyone ever bothered to crack its fingerprint sensor. Oh, no, I'm suggesting the same... people are definitely overlooking/not remembering it. Despite that it was a well-liked phone and was still being sold as of a couple months ago, it didn't get credit for having the first fingerprint scanner. Many people think Apple did that first because the iPhone is, obviously, immensely more popular than any single Moto model. Also, Apple put the thing front and center, as opposed to at the top, and made it more vital to using the phone. With the S5, we'll see that trend continue. |
