Some projections of the existing deals have been made and revised as the ramp-up timing of them has been better examined. My thoughts of the potential of these various alliances can be taken for what they are--expectant guesses.
The Babe Ruth deal has 3 timings. The initial fund raising, the playing season, the all stars. The kids have hit the streets to sell the initial funding requirements. I would expect 250-400,000 cards sold. The playing season will involve some continuing fund raising and sales at the games. I would expect another 4-500,000 cards. The all star fund raising event is fanatical since they are also raising travel money. The card impact will also be well known by then. I would expect as much as 1,000,000 cards with this event. Total possibilties this year 1.5-2 million cards.
The NMF deal has to have an external push IMHO. They did say there was a new fund raising opportunity in a release I saw last week so it appears they are, as long as we are the tie in, beginning their push. Gordon has said to me he thinks the NMF will ultimately be the biggest card deal ever signed by TSIG. If the push is done properly it could produce 1-2 million cards this year.
The Lightning NHL team will promote the card at their games. The exposure is to around 10,000 people per game.
The Ice Palace Arena will expose the card to about 140 events per year. That is a lot of people.
Keep in mind the card owners now buy CDs from TSIG. I have for ease of calculation placed CD purchases at one CD per month per card. TSIG makes a little over one dollar per CD on the average.
The great expense saving aspect of the marketing plan is the lack of an advertising expense. Look at what is killing the competitors. They advertise for a CD customer. We sell a card and the card holder then buys 20 CDs from us.
The Signature deal is ramping up also. At full steam with the announced portion of the deal we make, by their estimates, at least $20,000,000/yr at over 25% margin. Read the PR and see the further implicated expansion to come. This amount is small potatoes to the ultimate potential of this deal.
Add the new Cohesive site to soon open to the public and the impact of a class act site with no errors, efficiently operated, and completely appealing to the customers and just guess what the reaction will be. How about the additional sites they can make for us.
Place a company restructured to be an internet related company in all appearances to the public and investors and gague that reaction. Also the structure will now have the ability to accept any new business and filter it into the proper departments for the internal handling by specifically trained individuals in that area. Check the credentials of the new VPs and see if they left a lower position to train here or were hired with the knowledge they could lead their divisions into the market share capture.
Don't forget the new alliances to come. They will come from all areas of the companies designed focuses. Card deals are in the works and in all various forms of closure. Continuing additional contracts for the teleservices division will be added. The internet division will need to be enhanced to accept the additional business provided by the many deals to be completed.
We have seen the domain with Kodak included. I don't think it was an accident. We have also seen the All Children's Hospital site. Looks like a deal to come. How many of them are there?
The business on the books right now can take TSIG to profitability, possibly in March. What will happen when the additional contract signings take place to the earnings of this company?
Other domains show future plans. Book, video, sport, entertainment, travel, (more to come) cards.
As the money flows into the coffers and the stock price elevates the trip to the NASDAQ begins to take shape. Either by filling or purchase makes me happy. RG wants with every ounce of his being to make the move this year, preferably this summer.
Now put some thought into the future of TSIG and see if the groundwork is being laid to become a major player in it's respective fields of endevor. We have all dreamed of finding the new company at the beginning of it's life that could become a power in it's fields and riding it to the top. We may just have that opportunity right here.
That is all I can think of right now but I am sure there is more. I don't want to look like I am hyping but I think this stock is cheap.
Bob
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