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Technology Stocks : Apple Inc.
AAPL 272.24+0.5%Dec 23 3:59 PM EST

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To: slacker711 who wrote (168938)4/28/2014 10:32:42 AM
From: Moonray   of 213177
 
Why Japan Loves the iPhone 5s

Kantar said Apple has been particularly successful in Japan where, in the past quarter, it has secured
42% of smartphone sales on NTT DoCoMo ( DCM), 59% on KDDI AU and 81% onSoftbank ( SFTBY).
The research firm notes that Japanese consumers primarily like the design of the iPhone (30%), followed
by its 4G capability (29%) and the belief that it will be reliable (24%).

Importantly, Apple's success in Japan is filtering through to iPad sales as well, Kantar said, with nearly a

quarter of iPhone owners also owning an iPad. "Japan's love affair with Apple shows no sign of fading,"
Sunnebo said. "With smartphone penetration in Japan lagging well behind Europe and the US, Japan will
remain a key growth market for Apple."

More at: thestreet.com

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