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Technology Stocks : Apple Inc.
AAPL 277.23-0.3%Dec 9 3:59 PM EST

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To: pyslent who wrote (169034)4/29/2014 11:32:11 AM
From: Moonray2 Recommendations

Recommended By
HerbVic
Ryan Bartholomew

   of 213176
 
Deep Dive Into Apple's Gross Margins And What It Means Going Forward

Starting in 2009 Apple's gross margin has consistently been above 40%Apple launched the first iPhone in
2007 and the company's gross margin was 34.9% that year. In fiscal 2009 the iPhone 3GS was launched,
and iPhones were 16% of revenue for the year and gross margin was 40.5%. As iPhones became a higher
percent of revenue gross margins moved up to 40.8% in fiscal 2010 (iPhones 39% of revenue), 42.0% in
fiscal 2011 (iPhones at 43%) and peaked in fiscal 2012 at 45.6% (iPhones at 50%).

More at: seekingalpha.com

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