and this
RELEVANTKNOWLEDGE ANNOUNCES TOP DOMAINS AND PROPERTIES FOR AUGUST
Political News Events and Hurricanes Drive Visitation to News and
Weather Web Sites
Atlanta, September 11, 1998-RelevantKnowledge (r), Inc., the
leading provider of online marketing intelligence, today announced
its Top 25 Web domains and properties for the month of August. The
company saw increased visitation and frequency to news and weather
sites from July to August in the wake of President Clinton's
acknowledgement of inappropriate relations with Monica Lewinsky,
the U.S. bombings in Afghanistan and Sudan, and Hurricanes Bonnie
and Earl.
"August was an extremely interesting month for the Web. During a
time when people typically are on vacation, visitors to topical Web
sites increased dramatically, and time spent on the Web was at an
all-time high of 10.1 hours on average per user," said Jeff Levy,
CEO of RelevantKnowledge.
Traffic to news and weather sites was a driving force behind these
record duration figures. With the advent of Clinton's national
confession, U.S. bombings, and hurricane season, duration to
weather and news sites increased 61and 39 percent, respectively.
Page views to news and weather sites also increased dramatically by
57 and 41percent, respectively.
"This suggests that Web users looked at page after page of news and
weather sites in search of information about current events. People
invested significant time in following breaking news," Levy said.
News Universe(1)
Unique Visitors (000) Duration (Minutes) Avg.Page Views
August 13,474 69.6 64.9
July 11,803 50.1 41.3
% Difference +14% +39% +57%
Weather Universe(2)
Unique Visitors (000) Duration (Minutes) Avg.Page Views
August 7,936 31.9 20.8
July 6,465 19.8 14.7
% Difference +23% +61% +41%
August's Top Domains and Properties:
"Top 25 Dot.com Domains," which ranks the most highly trafficked
single Web domains during the August1998 reporting period
(8/3/98-8/30/98), are based on Unique Visitors. August data is
projected to the latest RelevantKnowledge universe estimate of 53.4
million Web users in the U.S., aged 12 and older.
August Site Persons 12+
Rank (in 000s) July Ranking
1 yahoo.com 25,670 1
2 aol.com 21,649 2
3 microsoft.com 19,507 3
4 netscape.com 16,304 4
5 geocities.com 15,485 6
6 excite.com 13,884 5
7 lycos.com 10,296 8
8 infoseek.com 10,241 7
9 msn.com 10,151 9
10 altavista.digital.com 9,220 10
11 hotmail.com 7,167 11
12 tripod.com 7,001 12
13 real.com 6,366 16
14 xoom.com 6,094 17
15 angelfire.com 6,039 13
16 zdnet.com 5,755 15
17 amazon.com 4,942 14
18 msnbc.com 4,819 21
19 weather.com 4,598 31
20 switchboard.com 4,586 20
21 cnn.com 4,413 25
22 pathfinder.com 4,307 22
23 abcnews.com 4,059 38
24 mapquest.com 4,024 19
25 mirabilis.com 3,959 24
"Top 25 Web Properties" consists of the top consolidated Web
properties aggregated under one brand, including multiple domains
that fell under that brand during the August 1998 reporting period
(8/3/98-8/30/98) and is ranked by Unique Visitors. The data is
projected to the latest RelevantKnowledge universe estimate of 53.4
million Web users in the U.S., aged 12 and older.
August Property* Persons 12+
Rank (in 000s) July Ranking
1 Yahoo/Four11 26,128 1
2 AOL.com 21,784 2
3 Microsoft 19,614 3
4 Lycos Network** 17,649 7
5 Excite Network 16,554 5
6 Netscape 16,304 4
7 MSN/ Hotmail 15,557 6
8 GeoCities 15,485 8
9 Infoseek 11,010 9
10 Walt Disney Company 10,445 10
11 AltaVista 9,220 11
12 RealNetworks 7,228 12
13 CNET 7,151 13
14 ZDNet 6,683 14
15 Xoom 6,650 17
16 CNN 6,160 18
17 Switchboard 5,183 19
18 Amazon 4,942 16
19 MSNBC 4,819 25
20 Weather Channel 4,598 28
21 Mirabilis 4,582 22
22 Wired 4,325 20
23 Pathfinder 4,307 26
24 Xpics 4,173 21
25 Mapquest 4,032 23
*Site data based upon aggregation of multiple domain names. A
complete list of domain names/URLs, for each site can be found at
relevantknowledge.com.
** The Lycos Network now includes the Whowhere and Angelfire
properties.
~ The RelevantKnowledge panel under-represents AOL members and
traffic to aol.com. In addition, RelevantKnowledge does not measure
usage within the AOL proprietary network.
Note: All numbers are estimates and are subject to the limitations
inherent to survey methodology, such as sample variability, data
collection flaws and non-respondent bias. The effect of this
cannot be determined to any precise mathematical degree.
Note: A complete methodology explanation is available on the
RelevantKnowledge Web site at
rkinc.com.
About RelevantKnowledge:
RelevantKnowledge (www.relevantknowledge.com, 1-888-4RK-0001) is
the only company of its kind to offer a randomly selected, unified
panel of business, home and college Web users, representative of
the U.S. World Wide Web universe. The company's Web Report,
LifeGraphics, Site Reports, Vertical Markets Reports, Ad Networks
Reports and custom analyses enable advertisers, advertising
agencies, Web publishers, and industry and financial analysts to
better refine site content, more accurately target ad messages and
maximize media efficiencies.
The company was founded at the Advanced Technology Development
Center on the campus of The Georgia Institute of Technology.
Bringing together a team of experts from the fields of research,
panel management, media, technology and advertising,
RelevantKnowledge provides the standard for Web audience
measurement and market insight.
###
(1) News sites include abcnews.com, allpolitics.com,
chicagotribune.com,cnn.com, drudgereport.com, foxnews.com,
latimes.com, msnbc.com, nytimes.com, usatoday.com,
washingtonpost.com
(2) Weather sites include aws.com, accuweather.com, coastalnet.com,
earthwatch.com, groundhog.sprl.umich.edu, hurricanes98.com,
intellicast.com, marineweather.com, met.tamu.edu, nws.noaa.gov,
rainorshine.com, storm98.com, travelersweather.com, weather.com,
weather.lycos.com, weather.yahoo.com, weatherconcepts.com,
weatherlabs.com, weatherpost.com, wunderground.com,
wxp.eas.purdue.edu. |
