If you are targeting a high-end market, iOS is the only way to go. If you're trying to sell an app that is lower priced or ad-supported, that might be a reason to do both. Not the only way to go, but yeah, trying to sell expensive products/services or ones that otherwise appeal to the wealthy, iOS-first usually makes sense. But an app need not be ad supported nor have a price at all to make sense on Android first. In our case, it's a free app that has broad appeal and markets itself free/virally because of the benefits to the user. It is ad supported in the sense that it is tied into our products and website which derive revenue through referral links, but nothing in the app directly monetizes. On Android, we can make, improve, and support it much more cheaply and it reaches a much broader audience. We'll have it on iOS too, but as we forecast the return to be lower there, it will come second. |
