Acacia Technologies Signs 64 New Digital Media Transmission License Agreements
Monday November 29, 8:01 am ET
Company Now Has 264 DMT Licenses Including 85 with Cable TV Companies
NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Nov. 29, 2004--Acacia Research Corporation (Nasdaq:ACTG - News; Nasdaq:CBMX - News) announced today that its Acacia Technologies group has entered into 64 new licensing agreements for its Digital Media Transmission (DMT®) technology since announcing its 200th license on November 8, 2004. Sixty of the new licenses are with cable TV companies.
"The growth in use of our DMT technology by cable TV companies continues to accelerate licensing opportunities in that industry. Most cable TV companies are making the transition to receiving content in digital form, and companies that have launched video-on-demand services are reporting rapid adoption by their subscribers. Cable TV companies are also preparing to launch digital ad insertion services that will enable them to deliver demographically targeted TV commercials for advertisers. The higher rates for targeted ads should generate increased profit margins for their TV ad sales and give them a competitive advantage over traditional broadcasters who cannot deliver targeted TV ads," said Paul Ryan, Acacia's Chairman & CEO.
In addition to the cable TV licenses, Acacia has now entered into 175 licenses for online entertainment, movies, music, news and sports, as well as e-learning and corporate websites. Acacia has also licensed the leading companies that provide over 90% of video-on-demand TV entertainment for the hotel industry in the United States.
Acacia has recently launched the licensing program for its Internet Access Redirection ("IAR") technology covering redirected Internet registrations commonly used at wireless hotspots and hotels, and is evaluating the acquisition of additional patent portfolios for licensing. |
