"Thursday August 2, 10:12 am Eastern Time
Press Release
SOURCE: Spiderdance Inc.; Princeton Video Image, Inc.
Spiderdance and Princeton Video Image Kickoff iTV Dream Team
VENICE, Calif. and LAWRENCEVILLE, N.J., Aug. 2 /PRNewswire/ -- Spiderdance® Inc., the industry leader in interactive TV programming, and Princeton Video Image, Inc. (Nasdaq: PVII - news), the Emmy Award winning leader in virtual advertising and imaging solutions signed an agreement to market new interactive TV entertainment and advertising capabilities. This agreement combines Spiderdance's TruSync(TM), technology with PVI's L-VIS(TM) real-time video insertion system.
Award shows, sports telecasts and special event programming are the immediate benefactors of the combined services, which allow users to interact with their televisions in perfect sync via an Internet-connected PC using Spiderdance TruSync(TM). User feedback, voting and scoring data feeds directly to the PVI L-VIS(TM) real-time video insertion system for use in the broadcast video.
``We designed TruSync with an open door to interoperability in the most progressive TV production environments. The PVI deal reflects this,'' said Steve Hoffman, CEO of Spiderdance. ``Like Spiderdance, PVI brings a proven track record of real-world success to our relationship. We expect the 1-2 punch of our alliance to impress both viewers and the networks.''
PVI's video insertion system, best known for CBS football's ``first down line'' and Early Show enhancements, enables broadcasters to add computer- generated 3-D images and effects which appear as if part of the actual scene being televised. In conjunction with Spiderdance's TruSync technology, the new alliance extends the possibilities of play-along game show & sports iTV programming.
Brown Williams, Chairman of Princeton Video Image stated, ``PVI's virtual in-program insertions are the ideal consumer interface for Interactive TV. Together, PVI and Spiderdance have totally integrated the TV/PC experience.''
Each company brings proven technology to the relationship and the combination can affect both the video and Internet-based enhancements with on- demand accessibility never before available in the iTV space.
About PVI
About Princeton Video Image, Inc., (www.pvi-inc.com)
The Emmy award winning, global leader in virtual advertising solutions for
television, PVI has developed and marketed a real-time video insertion system.
This system, through patented computer vision technology, places computer-
generated electronic images into television broadcasts of sporting events as
well as other programming. These electronic images range from simple
corporate names and logos to sophisticated 3-D images and animated effects.
The Company's innovative approach to advertising has been widely recognized in
the national press and was recently featured in TIME Magazine. PVI has
provided video insertion services for thousands of live telecasts worldwide,
including broadcasts of Major League Baseball, National League Football,
professional soccer, motor sports, and other live events. PVI is the
exclusive virtual advertising provider for NFL International broadcasts.
Beyond sports venues, PVI's virtual imaging technology provides branding-
oriented program enhancements for The Early Show on CBS. The Company is
headquartered in Lawrenceville, New Jersey, with offices in New York City,
Brussels and Johannesburg, as well as licensees' offices in Madrid, Seoul and
Mexico City.
About Spiderdance, Inc.
Spiderdance Inc., is the leader in two-screen interactive television, with the most hours of iTV programming and the most successful launches. Spiderdance's TruSync system bridges the gap between television and the Internet, handling over one million simultaneous users interacting via PCs, wireless devices, set-top boxes, web tablets and other Internet-enabled devices. Spiderdance sets the standard for reliability, connectivity and proven scalability with the most advanced and versatile interactive TV platform. Spiderdance's clients include The History Channel (A&E), Game Show Network (Sony), TBS Superstation (AOL Time Warner) and MTV (Viacom). Ford, Nike, AT&T, Circuit City, Holiday Inn, and other advertisers have sponsored Spiderdance's iTV programs. Using its patent-pending TruSync technology, Spiderdance delivers frame-accurate interactive TV advertising, T-commerce, sports, news, polling, game shows and live events. Macromedia, Inc. and Sierra Ventures are equity investors in Spiderdance. More information about Spiderdance can be found at spiderdance.com.
For further information, please contact Stacey Davis, Director of Public Relations of Spiderdance, +1-310-396-0090, ext. 106, sdavis@spiderdance.com; or Sam McCleery, Vice President, Business Development of PVI, +1-609-912-9400, ext. 1114, smccleery@pvimage.com.
Spiderdance and TruSync are trademarks of Spiderdance, Inc., and may be registered in certain jurisdictions.
L-VIS is a trademark of Princeton Video Image, Inc. All other trademarks mentioned in this document are the property of their respective owners.
Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties including, but not limited to, those relating to market acceptance, dependence on strategic partners and third party sales, contractual restraints on use of PVI's technology, a rapidly changing commercial and technological environment, competition, possible adverse regulations, need for additional financing, intellectual property rights and litigation, and other risks identified in PVI's filings with the Securities and Exchange Commission. Actual results, events or performance may differ materially. PVI undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof to reflect the occurrence of unanticipated events.
SOURCE: Spiderdance Inc.; Princeton Video Image, Inc."
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