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Politics : Politics for Pros- moderated
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To: John Carragher who wrote (170979)6/24/2006 11:19:36 AM
From: ig   of 793848
 

the only way to shut off nytimes is to stop buying the paper

A good general rule for putting heat on an entity is to actually put the heat on whoever is one level higher. In this case, the advertisers in the NYT.

Rather than threaten to stop buying the paper -- they get tons of "hate mail" everyday, from both sides, so they don't pay much attention to it -- communicate with the advertisers, telling them that you won't be buying their product because they are cahooting with the enemy. If possible, show that you are part of a large group that feels the same way. Large advertisers are quite reactive to that sort of thing. That's probably the best way to hit the NYT where it would really hurt, and with email it's not that hard to do.

In May of this year, advertising revenues at the NYT were $185,000,000 -- vs circulation revenues of $67,000,000 -- so you can see where their bread is buttered.

corporate-ir.net
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