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Technology Stocks : LSI Corporation

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To: Tony Viola who wrote (17279)	3/3/1999 7:13:00 PM
From: Moonray	of 25814

Sony to Keep Selling Original PlayStation a Long Time: LSI Exec Tokyo, March 3 (Bloomberg) -- Sony Corp. will likely keep making the PlayStation ''for a long time'' even though it plans launch a successor to the best-selling video game as early as the end of this year, said an executive at a U.S. company that supplies key components for both machines. ''They're both going to be shipping for a long time,'' said Bruce Entin, vice-president of worldwide marketing at LSI Logic Inc., a California-based maker of customized microchips. ''It's not clear to us that (the PlayStation) has a limited lifespan.'' Sony yesterday unveiled plans for its next-generation PlayStation console, bolstering speculation that production of the four-year-old PlayStation will be halted sometime after its successor reaches overseas markets around fall 2000. Company officials said they have not set a date for a phase-out and stressed their commitment to promoting global sales of PlayStation hardware and software. Entin suggested in an interview today that Sony could market the original PlayStation as a lower-priced alternative to the newer machine. Analysts say the world's second-largest consumer electronics company won't begin recouping the enormous development and advertising costs for PlayStation 2 until the second or third year after its release. LSI has supplied the main processor for the PlayStation since it went on sale in December 1994, and the company revealed yesterday it designed the interface that will allow PlayStation 2 to run games developed for the original. Sony is LSI's largest customer and accounted for about $178 million, or 12 percent, of revenue in 1998. Sony-related earnings will ''accelerate'' once production of the PlayStation 2 begins, Entin said. LSI's shares rose 1 to 26 1/4 yesterday. o~~~ O

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