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Technology Stocks : Apple Inc.

AAPL 267.26

-1.4%

Jan 5 3:59 PM EST

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From: Moonray	9/2/2014 11:30:00 AM
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Steve Jobs Once Rewrote An Entire Press Release Because He Didn't Like The Name Of A Company If you were planning on striking a partnership with Apple during the Steve Jobs era, you had better hope Apple's then-CEO liked the name of your company. Jobs laid the foundation for how Apple's public relations team currently works. In particular, Jobs was very specific about the way Apple's press releases should be written, as 9to5Mac's Mark Gurman revealed in his feature about Apple's relationship with the media. A former Apple PR employee told Gurman that Jobs made the team scrap an entire press release announcing a new partnership simply because he wasn't fond of the name of the partner. He then re-wrote the entire press release himself so that he could work around this issue, and Jobs' revised copy didn't mention the partner's name once. More at: finance.yahoo.com o~~~ O

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