SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Non-Tech : adtrdng

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: KevRupert who started this subject7/23/2000 3:27:43 PM
From: KevRupert   of 186
 
RMBS Article:

Thanks tm for emailing.

Rambus' stock has been under pressure ever since the company met estimates and posted earnings of $.04 on Tuesday. We anticipated the numbers would be higher, and we were wrong. Earnings are always difficult to predict, and while not many in the industry will admit it, they are clearly manipulated by the company posting them. It is often a no win situation for companies, as Rambus has showcased. Last quarter the company exceeded estimates and was punished for their accounting. This quarter they remained conservative, and were punished for not exceeding estimates. Rambus could have posted higher numbers, but they chose not to, in our opinion. A crazy notion, some might say, but we don't think so. Rambus chose not to include the Hitachi and Toshiba settlement income this quarter, although they could have. We believe the company did not want to release the information about settlement income, considering negotiations with many other DRAM manufacturers is still taking place. Effectively, Rambus let the royalty income dictate the quarter's earnings with some deferred revenue, and while the last three months have not proven explosive for RDRAM distribution, the technology is being shipped in volume, and the volume are increasing.

We've stated our admiration for Rambus' management in the past, and we respect their conservative approach to their business. In hindsight, it is easy to see why the company would not want to blow out estimates, as there is no reason to try to gloss over anything not relevant to the actual growth from royalties. While the stock may continue to experience pressure in the short term, it does not reflect a change in our outlook for the company. It is worth watching Rambus closely for the next three months, as the stock is more and more attractive of a buy with every point it goes down.

Rambus is not only among our favorite stocks, it is also the security of choice of many journalists and day traders. We prefer to look long-term with the investment, but in the short-term, the noise from journalists will always spark the traders to throw the stock around. Lately, there has been a bevy of news surrounding Rambus, Intel, Rambus' technology performance, anti-trust issues, Via, and host of other controversies. We at Fredhager.com stick to the facts when analyzing the news, and we suggest to subscribers to do the same. Speculations and assumptions are often wrong, as we illustrated with our own assumption on earnings this week. It is easy to become fearful of an investment when you've seen it grow significantly, or the stock has moved up a lot based on developments and there is all of the sudden new news that jeopardizes the company's potential to fulfill the original expectations. Qualcomm is a good example of this, and Rambus may become subject to such speculation.

Anti-Trust Issues
Numerous articles this week discussed Intel's involvement in the industry's efforts to show that Rambus is violating anti-trust laws with their efforts to claim ownership of core technologies associated with SDRAM and RDRAM. While we do not believe Intel is, or will be involved in any action against Rambus, it does not surprise us that they attended a meeting about the issue. Intel, as any company, will always attend meetings they are invited to, to find out what is at stake. While one article pointed to Intel's involvement, it in no way indicates that Intel is participating in any actions against Rambus. Intel's participation is an assumption by the author, but no action has been taken.

The most significant, and in our estimation, the most positive indicator from all the anti-trust talk is that the industry is effectively admitting that they can not break the Rambus patents, and an anti-trust campaign is the contingency plan. The industry is indicating that the Rambus patents are valid and unbreakable and they think they have no chance of winning in the patent courts.

Rambus may be a monopoly concerning their own patents, but that's what patents are all about - a legal monopoly. The industry is not attacking Rambus, Rambus is attacking the industry, much like Rambus went after Hitachi and prevailed. The industry is merely trying to avoid paying royalties on Rambus IP that they have been using for so long that they think it is public domain. The real problem is that it took nearly ten years from the date that Rambus applied for their patents before they were issued. The application date is the one that counts for ownership, and that was in 1990, two years before SDRAM memory started being used in PC's. Rambus could not enforce their patents until the issue date, 1999.

While the press has spun much of this meeting talk lately into an anti-trust forum against Rambus, it is also possible that the industry is working towards an agreement with Rambus, and they wanted Intel's take on the whole situation. If such a settlement is reached, Rambus will clearly be the standard in the industry.

Via, DDR, and the Pentium 4
A central issue that is in the balance in all of these discussions is the future of DDR. We learned this week that Via is going ahead and planning Pentium 4 chipsets that are compatible with DDR (without the express written consent of Intel.) When asked what they would expect from Intel if Via tried this again, a Via official stated that history has a funny way of repeating itself. For those who are not familiar, Via created low-end chipsets to fill a gap in supply last year. Intel sued and put an end to the illegal action, but not before Via captured a large share of the market. Now, Via is stating they are going to do the same thing with the Pentium 4, and thus risk being sued again by Intel. What has not been discussed is the action Rambus will take with Via, despite Via's comments that they will fight Rambus' patent claims. While Intel did not go after OEMs who were using Via chipsets last year, Rambus can and likely will do so to protect their income potential. Intel, who was losing market share to AMD last year likely did not want to strain relations with OEMs, and let the issue lie. Rambus has less to lose by imposing their restrictions on OEMs. This is what happened with Sega and Hitachi, and the issue was settled when Hitachi came to terms with Rambus.

While AMD captured a big portion of the high-end market last year, due to problems Intel had with the 820 delays and availability issues, it is possible that Rambus will enable Intel to regain the high-end crown with the P4. Intel stated in their conference call that they were comfortable with the availability of the P4 processors, and they would have plenty on hand for the launch. Due to the performance benefits of Rambus in the high-end, Intel will conceivably take the lead, forcing AMD to play catch-up with whatever DDR is available (the latest on DDR availability is January). Intel will have plenty of time to capture market and reduce the costs. AMD, who we know has Rambus engineers in house, could be in a tight spot without Rambus technology of some sort. Any announcement from AMD and Rambus, or Via and Rambus will move the stock. In the meantime, many companies are going to delay with Rambus as long as they can, while they wait for DDR to become available. We would anticipate that Rambus will start to take action with some of these companies, if settlements are not reached.

Performance of RDRAM vs. SDRAM - More On The Intel Benchmarks

In addition to Fredhager.com Staff researcher, Eric Jhonsa's discussion of the RDRAM vs. SDRAM performance issue last week, it is worth commenting further on the topic. Recently, benchmarks were published indicating a PC with SDRAM outperformed (by a very small margin) a similarly configured PC with Rambus RDRAM.

This performance discrepancy occurred due to two reasons:
A. The benchmarks and methods used were the ones that have always been used;
they were running by themselves with nothing else running, whereas in the real world, people run more than one application. (Have you ever been working with a spreadsheet while a file is downloading from the Internet?)

When a single program is running by itself, most of the time the data it needs is found in the high speed memory cache, but when another program is also running, it will cause an access to the main memory to load the data it will need into the cache. Then, when the first program tries again to access data, it will have to do the same thing - access main memory. Thus, when more than one program is running at the same time, main memory speed has much more of an impact on performance. While some journalists still try, not many respectable industry folks will disagree with the notion that Rambus RDRAM memory is much faster than SDRAM memory.

Real world benchmarks that emulate how people really use their PC's will have to be run to show the speed superiority of Rambus RDRAM.

B. They do not require large amounts of data.
Rambus shines in programs that require huge amounts of data that must be constantly fed to and from main memory, such as video streaming and voice recognition (these type applications are going to become more and more in demand as they improve because of the speed increases in PC's). For more on this see last week's update.

As stated, Intel's new Pentium 4 is on schedule and Intel has confirmed that the PC desktops will ship only with Rambus RDRAM memory. The new bus runs at 400 MHZ matching Rambus RDRAM which already runs at 400 MHZ. We have read that it will start shipping in the fourth quarter and the slowest one will be 1.3GHZ. In their conference call, Intel was asked about Rambus, and the company officials stated that they felt Rambus was the best memory solution available. Also, as Intel has stated in the past, they will always look at alternative technologies. These comments were circulated as anti-Rambus, but it is nothing the company has not said before. Intel has not changed their position with Rambus, in our opinion, and they are as behind the technology now more than ever. One thing was noticeable during the conference call, and that is more questions than ever before were asked about Rambus.

Rambus stated in their conference call that Dell is launching a $1500 Rambus computer, which indicates freed up supply. In Playstation 2 news, the hype surrounding the device's stateside arrival has prompted some retailers to pre-sell the devices for an extra $100, or a 30+% mark-up.

In closing, we feel that Rambus will eventually sign SDRAM and DDR licensing agreements with most of the memory manufacturers, and some of these licensing contracts will be announced in the coming months. In the meantime, as usual, there will be negative articles on Rambus as the memory manufacturers try to avoid the inevitable. These articles, some of which will be totally false, will scare some investors who will make the mistake of selling, and cause the volatility always associated with Rambus.

It is difficult to predict what will happen in the short-term with Rambus. We believe by year-end, the stock will be worth $200, and our long-term target stands at $500. Some events that could affect the stock positively short-term are: announcements of settlements on SDRAM and DDR with memory manufacturers, Micron beginning production or licensing agreements, Intel Pentium 4 news, and Sony Playstation II news, among others.
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext