"This is an area that we don't do well -- we know we 
    don't do well," Rumsfeld told a Pentagon briefing, 
    referring to information operations and psychological 
    warfare aimed at foreign peoples and enemies.

    "How do we compete in this struggle in a way that can 
    counter the ability of the enemy to lie, which we can't 
    do, (and) the ability of the enemy to not have a free 
    media criticizing them? You don't see much criticizing of 
    them."...

    "We're not going to lose wars or battles out there. The 
    only place we can lose is if the country loses its will. 
    And the determinant of that is what is played in the 
    media," Rumsfeld said.

    "And, therefore, the terrorists have media committees, 
    and they plan it. And they manipulate and manage to 
    influence what the media carries throughout the world. 
    And they do it very successfully. They're good at it."