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To: L.Hobbs who wrote (1769)	8/31/1997 9:22:00 PM
From: Sleeperz	of 9798

>>>I also watched the last part of the MOLSON indy race in Vancouver and noticed drivers with ads for TARGET, HONDA, and VALVOLINE to name a few. According to your thinking, this was also a "lack of insight"on the part of these companies.<<< The Molson Indy attracts Car enthusiasts. Valvoline is an Oil used in cars. Honda is a Car manufacturer. Target sells parts and supplies for car maintenance. FireStone sells Tires. If the winning car had FireStone tires, people will think that Firestone tires are great and buy them. In Tennis it might be more approriate for Nike- tennis shoes to advertise. You can see the performance of the product first hand. cl

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