whats your question Amy, about intel marketing and their penetration offshore, or offshore markets or ?. First of all, asia is not the only offshore market. There is also eastern europe including russia which is high growth. Below are a few articles that address asia. The competition is coming from low end producers primarily Via, which has just partnered with IBM. In Eastern Europe AMD is strong as you know. In flash memory Intel is all but gone in all markets. You can check your latest forrester for VIA market share numbers in asia which are clearly gaining on Intel (assuming Intel had a near monopoly in pretty much everything incl chipsets in the 90s).
Via grabbing at more market share
As a born-again Christian, however, Chen has the faith. His grand vision of “Total Connectivity” is taking him deep into the potentially-huge China market with a microprocessing chip that brings the cost of a PC to a few hundred dollars. “It can’t be worse now,” says Benny Lo, analyst at Primasia Securities. “In fact, after settling with Intel in April, we expect a lot of positives.” From around 16% of the chipset market share in 2003, analysts expect VIA to recapture around 25% in 2004. — MS
asia-inc.com
India-
Now, this near-monopoly chipmaker needs to watch its turf. AMD and Via have moved from near-zero to 15 percent of the market, and are stepping into Intel’s stronghold: the distribution channels. That, and the enterprise, is where the chip wars will be fought this year.
dqindia.com
Here's an interesting article on asian branding:
The Emerging Branding Threat from China
Haier, Galanz and other Chinese brands are capturing market share much faster than earlier Japanese and Korean brands did. The author of FusionBranding points out what made these Chinese brands so successful so quickly, and what U.S. and European brands can do to fight back.
emediawire.com |
