That wasn't my question, but it's a nice report. As you said in your previous post "it's about money". So please elaborate on how cutting a deal, as you put it, with AOL leads to a revenue increase for ATHM.
Well, for one thing, putting marketers in charge would be one way to increase the amount of installation teams setting up new cable modem customers. Think back to AOL's crisis of busy signals. It decided that this customer issue was not going to bring the company down, and it spent what it needed to spend to vastly improve phone modem access. My opinion, as an ATHM and AOL customer, and an ATHM and AOL investor, is that ATHM could use more customer orientation, such as that AOL has consistently displayed, and yes, that would lead to a revenue increase for ATHM.
--Islander99 |
