John & all, - "Compaq and Radio Shack"
Home education market heats up
By Reuters
Special to CNET NEWS.COM
February 20, 1998, 10:00 a.m. PT
DALLAS--Consumer electronics
retailer Radio Shack plans to aim at the
home educational market through its
recent deal with Compaq Computer
(CPQ).
Parents buying desktop computers for
their school-age children will be the
target of a major U.S. advertising
campaign that is scheduled to break in
early August , Leonard Roberts, president
of Radio Shack and its parent company,
Tandy of Fort Worth, Texas, said in a
recent telephone interview.
In January, Radio Shack and
Houston-based Compaq announced an
agreement that makes Compaq the
exclusive supplier of desktop computers
for the 6,800 Radio Shack stores in the
United States. Compaq's Presario line
replaces the IBM machines that Radio
Shack had sold exclusively for the past
few years.
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