Three Million Americans Would Rather Shop for a Burial Plot Than Prepare Their Home PCs for Y2K
ROY, Utah, Dec. 8 /PRNewswire/ -- Approximately three million Americans --
or 13% of Y2K "PC Procrastinators" -- would rather shop for a burial plot than
prepare their home computers for Y2K, according to a new survey conducted by
Roper Starch for Iomega Corporation (NYSE: IOM), a leader in smart, portable
storage solutions.
The survey asked Americans who have not yet prepared their home computers
for Y2K to compare Y2K computer preparation to other activities. These PC
Procrastinators represent 23% of all home computer users, or approximately
26 million people. Thirteen percent, about three million Americans, said
burial plot shopping would be better.
Here's what some PC Procrastinators would rather do than prepare their
home computer for Y2K:
-- Eat broccoli (52%, or about 13 million Americans)
-- Clean the bathroom (45%, or about 12 million Americans)
-- Visit in-laws (42%, or about 11 million Americans)
-- Go to the dentist (37%, or about 10 million Americans)
-- Sit in traffic (20%, or about 5 million Americans)
-- Shop for a burial plot (13%, or about 3 million Americans)
"People think that it's going to be a big hassle to get their home PCs
ready for Y2K, but it doesn't have to be," says Keith Slankard, global
business development director, Iomega Corporation. "There are some simple
steps that can make the process a whole lot easier and give you peace of mind
about the important stuff on your home computer."
To simplify Y2K PC preparation, Iomega offers a Y2K Software Suite that
comes free in specially marked packages of Iomega Zip(R) disks. Each Zip
100MB disk stores about as much information as 70 floppy disks, and the Zip
250MB disks store about as much information as 170 floppies.
The Y2K Software Suite includes a user-friendly, three-step instruction
guide as well as applications that help computer users backup, update and
protect their important data.
Also available is a free consumer booklet written by consumer tech
reporter Mike Wendland. The booklet, titled "Y2K: Help For Your Home PC,"
can be ordered toll-free by calling 888-233-8566, and it is available while
supplies last.
The free booklet and the Y2K Software Suite are both also available on the
Internet at the Iomega Web site: iomega.com.
This study was conducted on November 4-7, 1999, as part of a telephone
omnibus, among a representative cross section of 1,005 American adults. The
data were weighted to correct any imbalances due to sampling. The margin of
error is plus or minus three percentage points. The margin of error for
subgroups is higher. Roper Starch is one of the nation's largest market
research and consulting firms.
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