Lifetime Learning Systems
I found this on the alt.culture website. It is not a direct statement from Lifetime Learning Systems (LLS) but does provoke some interesting speculation about involvement with LLS
altculture.com
<<Lifetime Learning Systems
Leader (founded 1978) in the newly vibrant industry of
marketing to children during school. "Kids spend 40 percent of
each day in the classroom where traditional advertising can't reach
them," complained a late-'80s Lifetime brochure. "Now you can enter the classroom through custom-made learning materials created with your specific marketing objectives in mind." Along with Modern Talking Pictures, Scholastic, and other kid-marketing outfits, Lifetime specializes in disguising advertising as educational texts, filmstrips, and videos for the classroom. M&M/Mars sponsors a lesson plan on nutrition; Procter & Gamble sponsors "Facts About Dishwashable Surfaces," as part of their home-cleaning curriculum; Georgia-Pacific, the lumber company, provides a text discussing the virtue of removing old growth trees from the forest and replacing them with new "supertrees." Cash-strapped schools get posters, quizzes, and texts loaded with information on everything from the safety of nuclear power to the thickness of spaghetti sauce. "If there's a cardinal rule in preparing sponsored material," explains Modern's Ed Swanson, "it is
that it must serve the needs of the communicator first. But it also must have perceived value in the classroom.">>>
To reiterate-->>"Kids spend 40 percent of each day in the classroom where traditional advertising can't reach them,"
When potential corporate sponsors see what kind of benefits schools and school kids, AMERICAS FUTURE, can receive by fundraising using THEIR PRODUCTS with the MYCARD marketing approach, do you think they might just LINE UP to team up with TSIG and LLS to enter the classroom?
SLAFFE touched on this in post 18034.
Kodak has made a sweet deal here, being the first corporation to enter the classroom with TSIG to help raise funds, with their product, for todays school kids(tomorrows consumers) and NMF which will most likely become a VERY VISIBLE charitable org. Mind you, this is not being opportunistic at the expense of school children, it is for the BENEFIT of school children. It seems that most everything that I have seen TSIG do with their MYCARD makes me feel GOOD about their efforts because of the benefit to others.
Let me admit, It also makes me feel good because of the benefit to me as a stock holder.
What do you think? Could the TSIG/LLS partnership with CDs and Kodak products lead to other WIN-WIN-WIN opportunities for SCHOOLS-TSIG-?
Take Care ALL!
Boyd Zander
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