Hi Gary, looky
BW)(LASERMEDIA-COMMUNICA)(LMCD.)American
Airlines To Sponsor Ms. Rio Competition And Actfit.com
Website
Business Editors
TORONTO--(BUSINESS WIRE)--April 27, 1999--LaserMedia
Communica(CANADIAN DEALING NETWORK:LMCD.) (OTC
Bulletin Board:LZMCF) American Airlines (http://www.aa.com/, ticker
symbol: AMR on NYSE), one of the largest passenger airlines in North
America, will be the Official Airline of the Ms. Rio Competition and
LaserMedia Inc.'s actfit.com website (http://www.actfit.com/).
LaserMedia CEO Richard Hue announced the airline's participation
today. LaserMedia is co-ordinating the Ms. Rio event's promotion and
staging, in co-operation with the Rio Suite Hotel & Casino in Las Vegas, a
division of Harrah's Entertainment Inc. (ticker symbol: HET on NYSE),
one of the world's largest gaming companies.
Scheduled for April 30, May 1 and 2 at the Rio Suite Hotel & Casino,
The Ms. Rio Competition will bring together 100 of America's most
accomplished female fitness champions in an event with a top prize of
$10,000. A select group of the Rio Suite's clientele, as well as sports and
entertainment celebrities, will judge the competition, which has attracted
other major sponsors such as Banana Boat. The event will be broadcast
on the actfit.com site using streaming video provided by broadcast.com
(http://www.broadcast.com/).
In addition, actfit.com spokesperson Ms. Fitness America, Sherry
Goggin, will be Master of Ceremonies at the competition. Ms. Goggin is an
accomplished fitness writer, personal trainer and television personality, and
is America's best-known female fitness champion.
"We're proud to have American Airlines come on board with us as the
official provider of air transportation," said Mr. Hue. "American was
chosen 'America's most admired airline' by Fortune magazine, and we
certainly appreciate the value of their involvement. In return, we will be
able to place the American name in front of a coveted market segment,
both at the Competition and on an ongoing basis on our site."
American will receive prime advertising space at the show, significant
presence in the Rio's VIP Lounge, complimentary hotel and VIP services
at the Rio Suite for American Airlines representatives, and other
promotional considerations. In addition, the online audience for the
broadcast of the Ms. Rio Competition is estimated at a potential one
million people.
The securing of American Airlines' participation is a result of both
LaserMedia's aggressive pursing of major advertisers, and the phenomenal
growth of the actfit.com network. In existence only since January of this
year, the network has already surpassed the benchmark of one million
page impressions per month.
LaserMedia anticipates that by the end of the third quarter of 1999,
on-site advertising will account for a significant portion of its revenues.
Actfit.com is the Internet's only fully-interactive health and fitness
website. Log on to actfit.com for all your interactive health and
fitness needs! American Airlines (http://www.aa.com/), The Rio Suites
Hotel & Casino (http://www.playrio.com/), and broadcast.com
(http://www.broadcast.com/) are independent companies and not part of
LaserMedia Inc.
Forward-looking statements and comments in this press release are
made pursuant to the safe-harbor provisions of Section 21E of the
Securities Exchange Act of 1934. Such statements relating to, among other
things, the prospects for the company to increase the level of sales,
complete future web sites or complete future acquisitions are necessarily
subject to risks and uncertainties, some of which are significant in scope
and nature, including, but not limited to, the risks related to the demand for
the company's products and/or services, competition, and availability of
capital. The information herein has not been approved or disapproved by
regulatory authorities.
--30--mb/ms*
CONTACT: RT Equity Inc.
Jack Wall
or
Vince Balatbat, 416/ 967-4779 /(888) 821-2800
KEYWORD: NEW YORK
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
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