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Non-Tech : Iomega - A Civil Discussion
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To: Cogito who wrote (1854)8/3/1997 1:32:00 PM
From: Cogito   of 1908
 
All -

Speaking of competition, I was just thinking about what it would take for a competitor to come in to the market and displace the Zip drive.

First, the company would have to have very deep pockets. They would need to have serious expertise in manufacturing and marketing. And they would have to come up with a product which meets the following criteria right out of the gate.

The drive would have to be smaller than Zip (no larger than the Avatar Shark.)

Capacity would have to be at least the same as Zip, though slightly more would be good. Say 120 to 150 megabytes. I don't think it's really necessary to go higher at this end of the market.

Cartridges smaller than Zip disks.

It would have to have a very cool name.

It would have to be compatible with all computers, and be available in all the different interface varieties, i.e. SCSI, ATAPI, parallel.

It would have to be faster than the Zip. And I don't mean faster than the parallel Zip, I mean faster than all Zips.

Is it possible to design a drive which meets all those criteria? There are products out there which already meet some of them. I'm sure someone could put all of that together in one package. But here's the kicker: It would have to be introduced at a price of less than 100 dollars for the drive, with cartridges less than 10 bucks.

And even if all those criteria could be met, at that price point, the manufacturer would still have to convince PC makers to include them as standard.

The bears seem to feel that it's inevitable that the Zip will be made obsolete within the next year or so. I don't think it's going to happen.

- Allen
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