Hewlett-Packard (HPQ) Message Board

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Technology Stocks : Hewlett-Packard (HPQ)

HPQ 22.12

-0.7%

Jan 2 9:30 AM EST

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To: Windseye who wrote (1860)	10/4/2002 4:47:31 PM
From: MeDroogies	of 4345

Windseye...the key word there is MAY. I agree with URL's points...but MAY is a tough word. I sell media. I can tell you, 90% of what I see being put on is useless. 50% is spent based on ego (agency buyer ego, "hey, I got Seinfeld for a song!", CEO ego "Hey, I HAVE to be in the Super Bowl [the worst place for advertising, btw, in terms of cost/reach], and sales ego "You won't get a better placement than this, but you have to buy now") Seriously, advertising WORKS, but you have to really ride it with tight reins.

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