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Non-Tech : CompUSA (CPU)
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To: gladman who wrote (1882)3/29/1999 11:01:00 PM
From: Cautious_Optimist   of 3187
 
>>I'm considering buying CPU but my thoughts are wouldn't internet sales cut into their own store sales??<<

Some percentage of those who would buy from the bricks and morter store would also shop the net for a better price. But better to cannibolize your own sales channel because the the on-line shoppers can simply go to the competition. Also, the stores could actually enhance the on-line sales if the channels work together under the single brand name.

Hopefully CPU management will implement a strategy that increases customer satisfaction, market share, profits and thus shareholder value at the expense of it's competitors. It requires agility to win the marketing wars, but what a prize. It's all up for grabs, and CPU has inherent advantages. But they can easily blow it with inertia or lack of strategic thinking IMO.
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