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Technology Stocks : The *NEW* Frank Coluccio Technology Forum
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To: tech101 who wrote (18838)1/13/2007 1:38:13 AM
From: Frank A. Coluccio   of 46821
 
Microsoft, Verizon Aren't Playing Games [XBOX doubles as STB]
JANUARY 12, 2007 | Light Reading

LAS VEGAS - Here at CES, companies such as Verizon Communications Inc. and Microsoft Corp. are making it clear that gaming can't be taken lightly in the world of next-gen communications services. Microsoft puts the X in IPTV: Microsoft shocked the world here Sunday when it demo'd IPTV using an Xbox 360 gaming console, instead of a traditional set-top box, to decode TV signals and provide channel changing capabilities. That kind of news could pose a threat to set-top box makers such as Cisco Systems Inc. (Nasdaq: CSCO - message board)'s Scientific Atlanta group. But David Davies, Scientific Atlanta's VP of strategy and product marketing, says the Xbox demo is par for the course. "Consumers will want content delivered to them by different devices," he says. "Our value proposition is in helping consumers network their devices and unify the screens in their lives." Chris Dobree, director of business development at Cisco, isn't rattled either. He says the Cisco view of the gaming console is that it's "just another endpoint" in the consumer home network. While Microsoft has admitted to talking with different service providers about using the Xbox as a delivery mechanism for IPTV, Microsoft TV content marketing manager Stephen Petheram says the purpose of the Gates demo was really to show off a concept to consumers that their Xbox can be used for much, much more than games.

Continued at: lightreading.com

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