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To: Larry Sullivan who wrote (18960)5/8/1998 5:38:00 PM
From: Charles Hughes   of 24154
 
>>> Crap in PepsiCo vs. Coke and Crap in DOJ/Netscape/Sun/Caldera vs.
Microsoft.<<<

For years it was gospel in the drink distribution business that Coke and Pepsi were very effectively working together to force everyone else off the store shelves. And for a very long time there was nothing else, after the virtual demise of RC and Nehi.

In fact this was true. I had a restaurant and a coke machine (see how they control my mind too ;-) or two, and whenever I put in pepsi tanks they would insist that I sell nothing in my store but pepsi products, or I couldn't sell theirs. Same thing for coke.

They started up a marketing campaign designed to cast the soft drink choice as a choice between the two of them. This also worked very well. As long as Americans really only wanted to buy carbonated sugar water.

Then those dippie hippies came along with their funny food and everybody started eventaully drinking stuff like snapple, fresh juices from odwalla, and other wierd concoctions, so now coke and pepsi both have problems. Due to their monopoly having fallen apart. I was even able to buy some orange nehi soda the other day in a major chain, first time in years I had seen it.

Now, does anybody know if the government took action or threatened take action in the case of the coke/pepsi monopoly?

Chaz
(P.S. I agree it is ironic for Pepsi to compain about monopoly, since they had been a part of the problem for a long time.)
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