Apple still tops in school and college grad ownership
Surveys Confirm Apple is Number One Brand in K-12 and College Markets; More
College Students Own Macintosh Computers Than Any Other Brand, Reports
IDC/LINK
CUPERTINO, Calif., March 24 /PRNewswire/ -- Today Apple Computer, Inc.
(NASDAQ:AAPL) announced that from kindergarten through college, Apple remains
the number one brand in the U.S. education market, recent surveys confirm.
In the K-12 segment, Quality Education Data (QED), a Denver research firm,
reports that Apple Macintosh computers account for 60 percent of the
5.9 million machines in use in U.S. schools during the 1995-1996 school year.
This compares with 29 percent for personal computers based on the Microsoft
Windows/Intel platform and 11 percent for personal computers that are only
capable of running DOS.
The Macintosh also reigns supreme among college students. IDC/LINK, a
New York-based subsidiary of International Data Corp. of Framingham, Mass.,
reports that 18.4 percent of four-year students who own a computer own a
Macintosh, making Apple the number one brand in that market segment. Tied for
second place, with less than 12 percent market share each, were Packard Bell
and IBM.
"The Apple Macintosh still has the number one presence in computers among
college students nationwide," said Ray Boggs, a senior analyst at IDC/LINK.
The IDC/LINK report, "The 1997 Higher Education Market," was based on
telephone interviews with 1,504 college students in December 1996. It states
that "more college students own Macintosh computers than any other brand." The
study also found that more than half (55 percent) of today's college students
own computers.
The QED study, Educational Technology Trends, 9th Edition, was done in
collaboration with IDC/LINK in the spring of 1996. It surveyed 2,500 school
districts and 5,000 schools nationwide with a response rate of about
10 percent.
"These surveys are further proof of our leadership in education
technology," said Mike Lorion, vice president of Education for Apple Computer,
Inc. "We pioneered the first classroom computers and we remain committed to
providing the best possible access to information and lifelong learning. We
believe that our continued partnership with education and the fact that we
provide the best possible learning tools will keep us at the top."
IDC/LINK, the New-York based subsidiary of International Data Corp. of
Framingham, Mass., researches and analyzes the home computing market,
leading-edge technologies in telecommunications and new media, and the
convergence of computing and consumer electronics.
Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, handheld
computers and Internet content. Headquartered in Cupertino, California, Apple
develops, manufactures, licenses and markets solutions, products, technologies
and services for business, education, consumer, entertainment, scientific and
engineering and government customers in more than 140 countries.
NOTE: Apple's home page on the World Wide Web: apple.com
Apple, the Apple logo, Macintosh, Performa, Power Macintosh, and PowerBook
are registered trademarks of Apple Computer, Inc. Additional company and
product names may be trademarks or registered trademarks of the individual
companies and are respectfully acknowledged.
SOURCE Apple Computer Inc.
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