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Technology Stocks : Apple Inc.
AAPL 271.01-0.3%Jan 2 9:30 AM EST

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From: Moonray5/4/2016 8:56:39 AM
   of 213177
 
Apple's Jony Ive: Apple Watch not opportunistic wearables grab

Speaking in a Business of Fashion interview published Tuesday, Apple design chief Jony Ive declined to
directly discuss future iterations of the Apple Watch, but stated: "It's quite interesting that if you look back
at the first generation of the iPod or the Phone - what happens in the next two, three, four years is dramatic.

You'd be very surprised about some of the things you would absolutely assume that the first Phone did and
it didn't have. Of course, this is a new category for us, one that we think is such a natural one because we
think in a very authentic way. It's not us being opportunistic in the way our competitors are. It's not us
thinking, 'Well, this is a growing category.' That couldn't be further from the truth."

More at: businessoffashion.com

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