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Technology Stocks : Apple Inc.
AAPL 271.01-0.3%Jan 2 9:30 AM EST
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From: Moonray5/11/2016 9:52:57 AM
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The World's Most Valuable Brands 2016

Apple AAPL -0.18%’s 13-year run of quarterly revenue growth came to a crashing halt last month when the
tech giant reported revenue of $50.6 billion, off 13% thanks to soft iPhone sales and a slowdown in China.

The gloom-and-doom sentiment around the company has reached a zenith with the stock off 30% from its
all-time peak 12 months ago.

But Forbes annual study of the world’s most valuable brands shows that Apple is still in a class by itself with
a value of $154.1 billion, 87% more than second-ranked Google GOOGL +0.14%. “Brands get their value
from how customers perceive them,” says David Reibstein, professor of marketing and branding expert at
the University of Pennsylvania’s Wharton School. “What makes it valuable from a company perspective is
that customers are willing to pay a higher price or are more likely to buy.”

More at: forbes.com

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