I'm wondering if Apple shortchanged itself by calling its main product an I-PHONE? Of course, Apple users know it's a lot more than that, but those who don't use Apple don't think of it as more.
For example, in our picture-happy family, it's as much a camera as a phone. I'm visiting in-laws this week, and we have Iphones and Galaxies in the family. Last night we compared pictures taken by the two devices, when we drove up Mount Charleston outside Las Vegas. We took most of the pictures out the window while the SUV was moving over a sometimes rough road.
The pictures on my wife's Iphone while the car was moving were razor-sharp, due to Apple's optical image stabilization technology. The Galaxy pictures were crummy.
In how many MORE ways is Apple superior to Galaxy and other Android devices? But you never hear about any of those other comparison metrics. The Iphone is seen by the public as just being another phone, and not really any better than Galaxy. Apple stock is certainly valued as being an inferior product.
Just wondering if Steve Jobs, had he lived, would have been able to explain the Iphone as a LIFESTYLE ACCESSORY that takes pictures, surfs the net, gives you stock and news alerts, synchronizes with your Mac, and many more functions beyond just being a "ringy-dingy" telephone?
The Apple Watch hasn't sold up to its market potential either, because it's never been explained to the public that it is MORE THAN JUST A WATCH. My wife uses hers to link back to her Iphone in the car when she wants to get out of the car and go to a restaurant, boat or fishing pier. She can talk to the watch as easily as the phone. She's got all her favorite photos downloaded, and can customize the watch face with beautiful background pictures. She uses the watch to count the calories she burns. So, it's a lot more than just a watch, but the public doesn't seem to see it that way.
Maybe Tim Cook needs to bring in an advertising / PR person whose thoughts are more aligned with Steve Jobs' (God rest his inventive soul) brainwaves. |
