ETV- Worth a look. Just started to move from recent lows. See article below which is an excerpt from a recent article from Smart Money.com. Could be a chance to get into a company with an upcoming IPO. I like the fact that some big media companies have been investing in them. Exposure means a lot. ------------------------------------------------------------ Finally, one quirky company that might be worth a look is E4L (ETV), which describes itself as "the world's largest publicly held direct response television company". What does that mean? We're talking TV infomercials. Not-available-in-stores items like the Ab Rocker from Body by Jake and the Expressware Infusion Cooking System, which, as the host of the infomercial gushes, allows you to cook all your favorite foods up to 10 times faster!
If you have an appetite for risk (in which case you should probably order the Ab Rocker), then there's something that makes this stock interesting. There is an Internet angle — of course! E4L owns a stake in a company called BuyItNow, an e-tailer that operates the site BuyItNow.com.
There has been talk of an IPO for BuyItNow. It's true that e-commerce sites are a dime a dozen, and competition is fierce. Why would BuyItNow rise above a crowded field that includes the likes of Amazon.com (AMZN) and Yahoo! (YHOO)? All good points. But what got my attention is that some big media companies have invested in BuyItNow, namely NBCi, the Internet division of General Electric's (GE) NBC TV network; Clear Channel Communications (CCU), the nation's largest radio-station operator; and Emmis Communications (EMMS), a midsize radio company. And as I pointed out on Wednesday, a dog of a company can sometimes wind up being a star of the future if big-name investors are backing it. E4L could get a lift if, as rumored, BuyItNow files to go public.
Insiders have been buying here as well, so that's a good sign. In fact, of the 25 companies on the list, E4L has had the most insider purchases in the last three months…and no sales. If you're going to check out companies that have been on the receiving end of a lot of investor loathing over the last few months, then checking out the recent insider-transaction history would probably be a good place to start. |