I am a member of ESI and have been for quite some time now and here is a post of a press release re FREESERVE
Mon Jul 12 8:33:34 1999 GMT/BST From: Lom Freeserve buys Babyworld for 3.7 mln stg; to launch internet-based credit card Date: 12 Jul 1999 08:17:00 Service: AFX
LONDON (AFX) - Freeserve PLC said it has agreed to acquire Babyworld.com Ltd for 3.7 mln stg in cash and shares and is to launch an internet based credit card with HFC Bank, a subsidiary of Household International Inc. The consideration for the acquisition of Babyworld.com will be satisfied by way of 2 mln stg in cash, payable on completion of the initial public offering of Freeserve and 1.7 mln stg in new ordinary shares in Freeserve. Babyworld.com, an internet business providing proprietary information services, commerce and community for pregnant women and new parents, has 6,500 registered users. Freeserve said in a statement that the payments for each new internet-based credit card account opened, commissions and profit share in respect of customer transactions going forward could provide Freeserve with additional revenues significantly greater than the value of the 5 mln stg exclusivity payments for the minimum five year contract. The card will carry a competitive interest rate and will give holders benefits including the ability to access their account details and pay their bills on-line, the group said. As at June 26 1999 Freeserve had 1.32 mln active registered users, the group added.
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