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Strategies & Market Trends : P&S and STO Death Blow's

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To: LTK007 who wrote (19788)12/13/2002 7:59:39 AM
From: LTK007  Read Replies (2) of 30712
 
Coke announces it will NO longer provide EPS projections.
No More Earnings Estimates from Coke
Friday December 13, 7:52 am ET

ATLANTA, Dec. (Reuters) - Coca-Cola Co. (NYSE:KO - News) said it is comfortable with Wall Street's profit expectations for the coming year, but the world's largest soft drink maker will no longer provide earnings estimates, saying it distracts from focusing on long-term initiatives.
Coke, which on Wednesday named the head of its Latin American operations, Steven J. Heyer, to fill its vacant president's post, also said nothing has changed in its earnings outlook for 2002.

"We believe that establishing short-term guidance prevents a more meaningful focus on the strategic initiatives that a company is taking to build its business and succeed over the long-run," Coke Chairman and Chief Executive Douglas Daft said of the decision to stop providing quarterly and annual profit estimates.
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