The demographics of U.S. salsa consumption circa May, 1997 from an Atlantic Monthly article by Michael Weiss:
The Salsa Sector
Like stir-fry and bagels, salsa has gone mainstream. The growing appetite for salsa and other spicy Mexican sauces -- salsa recently surpassed catsup as America's best-selling condiment, with annual sales of $700 million -- has made an unusual migration in the United States, as seen in this map of the nation's 212 television markets. Whereas most culinary trends begin in the large coastal metropolitan areas and creep inward to the heartland, salsa has its roots among rural Latinos in the Southwest and has spread north and east. ...
Demographic surveys show that salsa consumers tend to be of two types: downscale Latino families, for whom salsa (Spanish for "sauce") is a staple, and upscale Anglo families, who can afford to buy a condiment that is more expensive than catsup and who appreciate salsa's low fat content.
As a group, salsa aficionados are more likely to be married than single and rural than urban. ...
The map and the rest of the article can be found at: theatlantic.com
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