Release of Entice! e-Business Solution
Multiactive Software Revolutionizes Medium-sized Enterprises with
New Entice! e-Business Solution
June 1, 1999
VANCOUVER, BRITISH COLUMBIA--First-to-market software
cost-effectively integrates e-commerce, marketing, sales, and
customer relationship management.
Multiactive Software Inc. (CDN: MSWI) announced the release of its
highly anticipated Entice!(TM) - the only comprehensive e-business
software for medium-sized enterprises. Entice!, which was
developed under the project name "FUJI," is slated to be released
ahead of schedule on June 30, 1999.
Entice! represents the next generation of Front Office e-business
solutions for mid-size enterprises because it is the only cost
effective solution that fully integrates e-commerce, marketing,
sales, and customer relationship management. Entice! helps
companies in generating, qualifying, distributing, processing, and
responding to online customer and prospect inquiries.
The unified solution spans the entire sales and marketing process,
beginning with promoting a business using the Web, through to
acquiring and retaining customers with an advanced customer
management module. And with its one-to-one marketing component and
self-qualifying intelligence, Entice! ensures that businesses can
provide the personalized service that customers demand without the
constant need for human interaction. This allows for a true 24x7
operation that provides even greater convenience to the
end-customer.
"Entice! is revolutionary," says Brent Halverson, President,
Multiactive Software. "Entice! is the first solution for the
mid-market that solves real-world business challenges. This
includes generating automatic responses to e-mails,
self-qualifying sales leads, intelligent one-to-one marketing,
enhanced customer service, and more. Entice! will dramatically
improve the way companies do business without drastically
affecting the way their business is done."
According to Forrester Research, the volume of electronic commerce
will well exceed $300 billion by 2002. Businesses must act now to
develop Internet strategies that allow them to prepare for this
coming revolution. Entice! empowers medium-sized organizations to
leverage the inherent community of the Internet as an interactive
communications vehicle. It provides them with instant access to a
global customer base, and a storefront that never closes. Entice!
also ensures that an organization is capable of delivering
unprecedented customer service.
"A Web site without Entice! is like promoting a toll free number
that rings through to an empty office," Halverson continues.
"Entice! not only answers this ringing phone, it automatically
qualifies the caller, completes the sale, processes the order, and
tracks the entire sequence for future reference. With each
telephone call, Web site visit, or other inquiry, the relationship
with the customer deepens and it becomes easier for the customer
to conduct business with an Entice! organization. This is the new
frontier.
"Although the majority of companies recognize the value of the
Internet in the business world, most Web sites are little more
than electronic brochures. Entice! takes organizations beyond the
horizon - from brochureware to an interactive and effective tool
that manages their overall sales, marketing, and customer service
efforts. And where other software companies fail to offer a
'closed-loop' solution, Entice! is a comprehensive software
package that completes the circle."
Key Benefits:
- Automated Sales and E-marketing - Entice! allows organizations
to automate many complex and routine sales and marketing
activities, including: multi-phase e-mail campaigns, lead
qualification and distribution, Web site registration and site
promotion, e-mail inquiry and order management, and communication
and information sharing with n-tier distribution channels.
- Interactive Marketing Strategies and Campaigns - Entice!
improves the success of marketing strategies and campaigns by
providing tools for customer prospecting, customer profiling,
campaign management, electronic marketing and promotion
techniques, and the development of a one-to-one customer marketing
experience.
- Interactive Sales and Customer Management - Entice! builds on
proven sales methodology and processes with a robust account
management module. The Account Manager provides support for
complex selling efforts and gives everyone in the organization
instant access to all customer information and history. Entice!
also features an online sales/order desk component.
- Reporting and Analysis - Entice! allows organizations to monitor
and analyze the success of ongoing sales and marketing efforts.
Entice! uses a series of pre-formatted reports and data analysis
tools to assist an organization in its decision-making processes.
Key indicators are also reported in real-time, providing
executives with an up-to-the-minute status of activities, such as
Web traffic, projected online revenue, and marketing campaign
effectiveness.
The convergence of customer management, enterprise sales and
marketing automation with electronic commerce is a natural
progression for Multiactive Software, makers of the award-winning
ecBuilder(R) and Maximizer(R) product lines. Multiactive Software
was the first company to fully integrate the Internet into their
customer management software with its Maximizer line of products.
Multiactive was also the first to introduce electronic commerce to
small business with its Web page development solutions, ecBuilder
and ecBuilder Pro(R). ecBuilder Pro was recently recognized as the
year's "Best Internet Commerce Software" when it won a prestigious
Codie award, beating out major industry players including
Microsoft, Adobe Systems, and Net Perceptions, makers of the
recommendations engine used by Amazon.com. Upgrades to Maximizer
Enterprise(TM) and ecBuilder are currently in beta testing.
The Entice! e-business solution begins at $25,000, which includes
the Entice! Server (TM), 10 concurrent user licenses, and one
administration license. Additional user licenses range in price
between $500 and $1,000 per user, depending on the configuration.
/T/
System Requirements:
Client Machine:
- Windows NT/95/98/2000
- Pentium 133 minimum, Pentium 200 recommended
- 16 MB RAM minimum, 32 MB recommended
- MS workgroup-type network running TCP/IP
Database Server:
- Windows NT Server with SP4
- Pentium 200 minimum, Pentium 450 recommended
- 128 MB RAM minimum, 256 MB recommended
- MS SQL Server 6.5 minimum, 7.0 recommended
- TCP/IP Network
Web Server:
- Windows NT Server
- Pentium 200 minimum, Pentium 450 recommended
- 128 MB RAM minimum, 256 MB recommended
- MS Internet Information Server 4.0 or above
- TCP/IP Network
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About Multiactive Software:
Multiactive Software Inc. is a leading developer of innovative
e-business, sales, marketing, and customer management software,
including Entice!, ecBuilder, ecBuilder Pro, Maximizer, and
Maximizer Enterprise. Designed to facilitate, track, analyze, and
automate the sales, marketing, and customer service processes,
these award-winning applications are used by more than a million
people worldwide. ecBuilder recently received the prestigious
"Best Internet Commerce Software" Codie Award for 1999 from the
Software and Information Industry Association (SIIA).
The company has offices located throughout North America, Latin
America, Europe, and Asia Pacific with installations at such
leading companies and institutions as BankBoston, Travelers
Insurance, Virgin Records, and Pennzoil. To find out more about
Multiactive Software and its products, call 1-800-804-6299 or
visit multiactive.com
All trademarks or registered trademarks stated herein are
properties of their respective owners.
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FOR FURTHER INFORMATION PLEASE CONTACT:
Multiactive Software Inc.
Brenda Christensen
VP, Corporate Communications
(818) 884-5391
E-mail: blc@multiactive.com
or
Multiactive Software Inc.
Brent Halverson
President
(604) 601-8168
E-mail: brenth@multiactive.com
Website: multiactive.com
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